Universal Orlando Resort Celebrates One-Millionth Butterbeer Sold at The Wizarding World of Harry Potter

ORLANDO, Fla., Jan. 6, 2011 /PRNewswire/ -- In celebration of selling its millionth Butterbeer inside The Wizarding World of Harry Potter, Universal Orlando Resort shared 1,000 complimentary Butterbeers with guests on the streets of Hogsmeade.

(Photo:  http://photos.prnewswire.com/prnh/20110106/FL26184 )

Butterbeer appears as a favorite drink inside the Harry Potter books and films and is only available inside The Wizarding World of Harry Potter. It is a nonalcoholic, frothy drink reminiscent of shortbread and butterscotch and is served cold or frozen.

Much has been written about Butterbeer since it made its debut on June 18, 2010, making it one of the most talked about beverages of 2010. There has been much speculation about its secret ingredients – but Universal Orlando will not share the closely guarded recipe. Universal has implemented special security procedures to protect the details.

Butterbeer quickly became a guest favorite. To help meet the strong demand, Universal Orlando added a fourth Butterbeer location within The Wizarding World of Harry Potter.

"You can see the excitement on our guests' faces as they wait in line – and then the smile that comes with their first sip," said Ric Florell, General Manager and Senior Vice President of Resort Revenue Operations for Universal Orlando. "Butterbeer is not just a beverage. It's an experience."

Inspired by J.K. Rowling's compelling stories and characters, The Wizarding World of Harry Potter is the most spectacularly themed environment ever created. It is the only place in the world where the wonder, excitement and adventure of the Harry Potter books and films come to life.

Universal Orlando Resort

There are many ways to enjoy your Orlando vacation – but there is only one Universal Orlando Resort. It is a completely separate destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It's the only Orlando destination where you are not just entertained – you are part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, battle aliens alongside Agent J, and help Shrek save Princess Fiona in Shrek 4-D. You can be courageous, be outrageous – and be extraordinary.

Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 69 languages with more than 400 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $6.2 billion at the box office worldwide, making Harry Potter the largest-grossing film franchise in history.

The Wizarding World of Harry Potter™ Butterbeer™ beverage. HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.

(s11)

SOURCE Universal Orlando Resort

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