Universal Athletic Joins New National Brand: Game One

Game One honors the Universal Athletic legacy and commitment to customer service

News provided by

Feb 08, 2022, 10:00 ET

BOZEMAN, Mont., Feb. 8, 2022 /PRNewswire/ -- Universal Athletic -- the sports equipment and apparel company that has served Montana since 1971 -- joined a new national brand, Game One. Universal Athletic and seven other legacy companies embody the Game One mission of caring for employees and providing excellent customer service.

"Everyone at this company is respected for their honesty and character, and we have always delivered on our promises," says Dick Harte, co-founder of Universal Athletic. "With the Game One national footprint, we're even better equipped to deliver what our customers need when they need it."

"For decades, our legacy companies, including Universal Athletic, have been building exceptional reputations in their communities by prioritizing relationships and putting people first. This will be at the forefront for Game One," says Jayme Wisely, CEO of Game One.

Game One is one of the largest and fastest growing sports equipment and apparel suppliers in the country, serving a loyal customer base of 13,000 schools and organizations in 38 states. The company is able to provide quality products through established relationships with big-name brands and is the only national dealer to provide Nike, Adidas and Under Armour.

The new brand reflects the determination and energy athletes and coaches feel before that first game of the season. Team members show the Game One attitude and effort by being prepared and laser-focused on supporting their customers.

"We built this business by outworking and outhustling the competition. Hunger, humbleness and hard work will continue to move us forward. We bring the excitement of Game One every day," says Harte.

Wisley says, "There is something about the passion and the drive of all athletes, regardless of their place on the roster. We want all athletes to feel like they are part of the team."

For more information, contact Allison Ortiz at [email protected] or 612.924.3788.

About Game One:
Game One is a leader in sports equipment and apparel, with more than 180 sales reps serving 13,000 active customers across 38 states. It is the only national team dealer that can offer all of the big-name brands like Nike, Adidas and Under Armour. Learn more at Game-One.com.

Media Contact: Allison Ortiz
612.924.3788
[email protected]
Game-One.com

SOURCE Game One