United Van Lines CEO Goes Undercover on CBS Hit Show 'Undercover Boss'

CEO Richard McClure Featured and, for First Time, the CEO's Wife Takes an Undercover Assignment

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Mar 04, 2011, 11:45 ET

ST. LOUIS, March 4, 2011 /PRNewswire/ -- Richard McClure, CEO of United Van Lines, America's #1 Mover®, will be profiled on the hit CBS series "Undercover Boss" to be broadcast Sunday, March 13 (9:00-10:00 PM, ET/PT). The series follows chief executives as they slip anonymously into the rank and file of their companies to examine the inner workings of their company. While working alongside frontline workers, they see the effects their decisions have on others and where problems lie within their organization, and discover the unsung heroes who make their company run.

McClure, who has served as CEO of United since 2002, participated in various frontline jobs.

"Going undercover in my own company was an eye-opening experience," said McClure who has been with United Van Lines for 16 years. "Thanks to this experience, we have been able to glean years of insight and are better equipped to serve our customers and our dedicated team of agents. I discovered that our frontline workers are even more dedicated than I already knew. Their tremendous efforts help families across the country as they deal with one of life's most stressful events -- moving."

In an "Undercover Boss" first, the CEO's wife goes undercover for one of the missions.

"In our 32 years of marriage, my wife Sharon has been a partner and advisor. I am grateful to have shared this undercover experience with her. Sharon's insights gave me a new perspective on the challenges and successes of United's frontline workers."

The second season of the Emmy Award nominated "Undercover Boss" kicked off last fall. Other companies whose executives were featured this season include DIRECTV, Chicago Cubs, Chiquita Brands International, Frontier Airlines, Lucky Strike Lanes, Great Wolf Lodge, and NASCAR.

About United Van Lines

United Van Lines is America's #1 Mover®. In cooperation with its sister company United Containers, United Van Lines is able to offer a full range of moving solutions from do-it-yourself to full-service. With headquarters in suburban St. Louis, United Van Lines maintains a network of 400 affiliated agencies. For more information about United Van Lines visit UnitedVanLines.com.

SOURCE United Van Lines