United States Pet Treats and Chews Market Trends and Forecasts 2021-2025: Pandemic-Related Changes to "Treat" Time

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Dec 22, 2021, 07:15 ET

DUBLIN, Dec. 22, 2021 /PRNewswire/ -- The "Pet Treats and Chews in the U.S. - 4th Edition" report has been added to ResearchAndMarkets.com's offering.

Within the gold-plated pet industry, pet treats and chews stand out as superstars, exceeding overall pet industry growth in 2020 and 2021. The market experienced a surge in demand over the course of the pandemic, with pet owners sticking close to home turning to treats as a way to interact with and pamper their pets.

New product trends in treats mirror those in the pet market overall, with health and wellness top-of-mind and sustainability, ingredient sourcing, and functional benefits all highly marketable selling points.

Also contributing to pet treats and chews' stellar sales growth is an increase in cat treat usage and price points, in synch with the industry-wide trend of premiumization. Sales are expected to continue their double-digit advance in 2021, growing 15% to $9.9 billion, on top of the remarkable 20% increase in 2020.

Long-term growth remains bullish as well, with a projected 12% 2020-2025 compound annual growth rate bringing sales to $15 billion. Additional market stimulators include humanization, natural/organic ingredients, limited ingredient formulations, made and/or sourced in the USA products, functional ingredients (CBD), and exotic proteins.

Scope of Report

The "Pet Treats and Chews in the U.S" report provides a detailed analysis of the many pet treat and chew product types in high demand, and examines how marketers are responding to the new competitive landscape including e-commerce and issues of product safety and transparency.

Building on analyses presented in previous editions of this report, this fully updated fourth edition breaks out historical and projected retail sales from 2016 through 2025 across four categories of treats and chews segmented by dogs and cats: indulgent treats, rawhide/long-lasting chews, functional treats/chews, and dental treats/chews.

The report also explores competitive strategies of key players, trends in marketing and new product development, and retail dynamics including the e-commerce boom and omnichannel marketing. Featuring exclusive data from the publisher's Surveys of Pet Owners as well as usage rates drawn from the MRI-Simmons National Consumer Study database, the report examines purchasing trends by product type and brand, as well as attitudes and demographic characteristics of pet treats and chews purchasers.

Key Topics Covered:

1. Executive Summary

2. Opportunities

Health and Wellness
Functional Products
CBD
Pandemic-Related Changes to "Treat" Time
Cat Treats
Alternative Proteins
Sourcing and Transparency
Subscription Boxes
Omnichannel Marketing Replacing In-Store Experiences
Creative Handling of Supply Chain Challenges

3. Market Trends

Sales Growth Accelerates During Pandemic
Indulgent Treats Tops in Sales
Sales by Distribution Channel
Market Outlook
COVID-Spurred Growth Powers Treats Market
Pet Owners Rely on Pet Treats & Chews
COVID-19 Effects Still Felt Throughout Pet Market
Pet Treats Provide "Family" Bonding Moments
Treats for Training
Increased Focus on Health and Wellness
Functional Pet Treats Compete with Other Treatments
Pet Owners Remain Vigilant on Pet Treat Safety
Safety and Transparency Go Hand in Hand
Opportunities in Cat Treats
Competition from Wet Pet Food
Pandemic Continues to Wreak Havoc on Supply Chain
Pet Treats to Reach $15 Billion by 2025

4. Competitive Trends

Competitive Overview
Market Structure and Retail Dynamics
M&A and Investment Activity
Plant Expansions, Line Extensions, Packaging Changes
Market Leaders
Pet Treat Sales Controlled by Big Five
Pet Owners Loyal to Food, Treat Brands
The Retail Landscape
Pandemic Alters Shopping Habits
Private-Label Treats Follow Trends
Retailer-Exclusive Products
Autoship and Treat Subscription Boxes
Petco Removes Rawhides from Offerings

5. Marketing & New Product Trends

Treats and Chews Follow Pet Food Trends
Made in the U.S.A. Top Product Claim
Natural and Organic Treats
Humanization
Functional Treats
Dental Treats and Chews
Alternative Protein Treats Fueled by Innovative Sourcing
High-Protein Treats
Limited- and Single-Ingredient Treats and Chews
Sustainability
Trends in Rawhides and Long-Lasting Edible Chews
Trends in Cat Treats

6. The Consumer

Generational Cohorts
Dog Population Trends
Dogs in Context
Distribution of Pet Ownership by Number of Dogs Owned
Customer Household Base by Number of Dogs Owned
Growth in Share of Dog Owners with Senior Dogs
Trend Toward Medium-Size Dogs

7. Cat Population Trends

Cats in Context
Distribution of Pet Ownership by Number of Cats Owned
Customer Household Base by Number of Cats Owned
Growth in Share of Cat Owners with Senior Cats

8. Pet Treat Purchasing Patterns

Indulgent Treats Most Popular Choice
COVID-19 Drives Treats Purchasing Increase
Long-Term Treat Usage
Treat Purchasing Rates by Number of Pets
Pet Treat/Chew Usage Rates by Size of Dog
Treat Purchasing Rates by Age of Pet
Treat Purchasing by Channel
Treat Purchasing Demographic Patterns
Treat Purchasing by Brand
Treat Purchasing Demographic Patterns by Brand

Companies Mentioned

PetCo
The American Pet Products Association
Watt PublishingFor more information about this report visit https://www.researchandmarkets.com/r/mq9wyp

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