United States Pet Market Report 2019: Focus on Pet Specialty Channel and Internet Shoppers - PetSmart/Chewy and Amazon Corner 78% of this e-Commerce Market

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Sep 27, 2019, 09:45 ET

DUBLIN, Sept. 27, 2019 /PRNewswire/ -- The "U.S. Pet Market Focus: Pet Specialty Channel and Internet Shoppers" report has been added to ResearchAndMarkets.com's offering.

The report projects that the Internet will account for 26% of U.S. pet product sales by 2023, with PetSmart/Chewy and Amazon cornering 78% of this ecommerce.

The analysis provided in the report covers pet ownership patterns, demographics, and cross-channel shopping. Included are current and forecasted 2023 dollar market sizes and market shares for each of these retail sectors, along with historically trended shopper shares. Coverage of pet owner shopping patterns are set in the context of current trends and future directions for retailing, drawing on the U.S. Pet Market Outlook 2019-2020 and overall catalog of pet and veterinary industry market reports.

In the pet industry retailing, things are both changing and staying the same. With the early 2000s bust, the pet industry gave investors one of the most dramatic dot.com failures: Pets.com of sock puppet fame. Fast forward two decades and PetSmart's June 2019 IPO of Chewy.com proved a spectacular success, leading to the Forbes headline Don't Bet Against Pets.

The pet industry continues to outperform the lion's share of consumer good markets, and the lions are less changeable than might meet the eye: Amazon was an investor in Pets.com, and PetSmart acquired Pets.com's assets.

Focusing on the new landscape of competition and interplay between brick-and-mortar specialty channels and the Internet, this report focuses on the dog- or cat-owner customer base in the following retail sectors:

PetSmart and Petco as the nationally established pet superstore chains.
Other pet specialty chains and stores, including regional pet chains as well as traditional local/independent pet stores.
The farm supply store channel, particularly Tractor Supply Co.
The Internet, particularly Chewy and Amazon.

The shopper data presented draws on two main sources: Simmons Research Fall 2018 booklet-based consumer surveys (with a sample size of nearly 23,000) and an online surveys of pet owners (with a sample size of 2,000). This data-rich report contains numerous tables, figures, and images corresponding to these key pet retailing channels and competitors.

Companies Mentioned

Amazon
America's County Store
Chewy.com
Orscheln
PetCo
Pets.com
PetSmart
Purina Mill's
Rural King
Southern States
Tractor Supply Co.
Walmart

Key Topics Covered

1. Executive Summary

The Market
Scope and Methodology
Overall Retail Channel Shares
Cross-Channel and Omnichannel Competition
Pet Chains at Three-Fourths of Pet Specialty Sector Sales
Pet Food Competition in the Age of Omnichannel
Competing Through Pet Care Services in Age of Omnichannel
PetSmart and Petco: Sales and Shopper Base
PetSmart and Petco: Shopper Loyalty and Cross-Channel Purchasing
PetSmart and Petco: Demographics and Psychographics
Other Pet Specialty Chains and Stores: Sales and Shoppers
Other Pet Specialty Chains and Stores: Channel Loyalty and Cross-Channel Purchasing
Other Pet Specialty Chains and Stores: Demographics and Psychographics
Farm Supply Stores: Pet Product Sales and Shoppers
Pet Product Shoppers at Farm Supply Stores: Channel Loyalty and Cross-Channel Purchasing
Pet Product Shoppers at Farm Supply Stores: Demographics and Psychographics
Pet Product E-Commerce: Sales and Shoppers
Pet Product E-Commerce: Channel Loyalty and Cross-Channel Purchasing
Online Shoppers for Pet Products: Demographics and Psychographics
Projected Channel and E-tail Shares in 2023

2. Introduction

Overall Retail Channel Shares
Cross-Channel and Omnichannel Competition
Pet Chains at Three-Fourths of Pet Specialty Sector Sales
Pet Food Competition in the Age of Omnichannel
Competing Through Pet Care Services in Age of Omnichannel
Projected Channel and E-tail Shares in 2023

3. PetSmart and Petco

Channel Overview
$10 Billion in Pet Product Sales
Customer Base
Upscale & Millennial Slant to Customer Base
Spending Psychographics: PetSmart/Petco vs. Online Shoppers
Competitive Dynamics
PetSmart and Petco in Overall Market Context
PetSmart and Petco Under New Direction
The Internet Factor
PetSmart Adds Chewy to Diverse Digital Portfolio
Petco Invests in Online Platforms, Omnichannel
Pet Food Subscription and Auto-Replenishment Programs
PetSmart Expands In-Store Events
The Case for Smaller-Store Formats
Pet Superstore Shares of Pet Food Sales and Shoppers
Petco's Natural Food Initiative
Petco and Champion Petfoods
Petco and JustFoodForDogs
PetSmart, Petco, and Private-Label Pet Food
Exclusive Brands at PetSmart and Petco
PetSmart, Petco, and Pet Services
PetSmart Launches Groomery
PetSmart Reviews Pet Groomer Training
Petco Adds Thrive Veterinary Services and PetCoach Stores
PetSmart/Petco Pet Boarding Initiatives
Petco and PetInsuranceQuotes.com
Consumer Trends
Cross-Channel Shopping
Shopper Patterns by Age Bracket, Marital Status, and Gender
Shopper Patterns by Children in Household
Geographic Region, Metro, and Racial/Ethnic Patterns
Employment, Income, and Housing Patterns

4. Other Pet Chains & Stores

Channel Overview
$5.5 Billion in Pet Product Sales
Customer Base
Urban, Educated, Adult Household Demographics
Spending Psychographics: PetSmart/Petco vs. Other Pet Store Shoppers
Competitive Dynamics
The Evolving Pet Specialty Store Sector
Pet Specialty Store Shares of Dog vs. Cat Food Shoppers
Pet Specialty Shares of Non-Food Pet Supplies Shoppers
Sentinel Capital Acquired Pet Supplies Plus
Petland Discounts Loses Battle to E-Commerce
Fast-Growing Franchises
Pet Specialty Independents and Small Chains Finding Strength in Numbers
Bentley's on an Acquisitions Tear
Consumer Trends
Cross-Channel Shopping
Household Composition Patterns
Geographic Region, Metro, and Racial/Ethnic Patterns
Employment, Income, and Housing Patterns

5. Farm Supply Stores

Channel Overview
$3 Billion in Pet Product Sales
Demographic Indicators for Buying Pet Products at Farm Supply Stores
Bargain HuntingBut Spending More
Competitive Dynamics
Brick-and-Mortar Meets e-Commerce
Leading Chains: Tractor Supply, Southern States, Orscheln, and Rural King
Purina Mills and America's Country Store
Economic and Political Forces
Tractor Supply Co. Sets the Pace
Cargill as Animal and Pet Feed Distributor
Consumer Trends
Cross-Channel Shopping
Generational and Household Composition Patterns
Geographic Region, Metro, and Racial/Ethnic Patterns
Employment Patterns
Patterns by Household Income and Type of Residence

6. The Internet

Channel Overview
$11 Billion in Pet Product Sales
Customer Base
Rising Sales, Upscale Skew for Online Shopping
Competitive Dynamics
Online, Omnichannel, Omnimarket
Chewy (and CHWY) vs. Amazon
Amazon's Pet Market March Continues
Amazon's Private-Label Credit Card Advantage
Amazon's Private-Label Pet Products Strategy
Amazon's Whole Foods Foot in Brick-and-Mortar
PetSmart Adds Chewy to Diverse Digital Portfolio
Chewy Sets Sights on Pet Medications
Petco Invests in Online Platforms, Omnichannel
Walmart Looks to the Internet
Chewy.com Pharmacy Answered with WalmartPetRx.com
Online Ordering Subscription Programs
Home Delivery and BOPIS
Pet Food and the Internet
Pet Durables and the Internet
Pet Supplements and the Internet
Consumer Trends
Cross-Channel Shopping
Generational and Household Composition Patterns
Geographic Region, Metro, and Racial/Ethnic Patterns
Employment, Income, and Housing Patterns

For more information about this report visit https://www.researchandmarkets.com/r/z6fpfe

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