United States Health Coaching Industry Report 2024

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Feb 06, 2024, 05:00 ET

DUBLIN, Feb. 6, 2024 /PRNewswire/ -- The "The U.S. Health Coaching Market" report from Marketdata LLC has been added to ResearchAndMarkets.com's offering.

Health coaching has emerged as a $7.6 billion healthcare service market, with a strong growth outlook

An estimated 128,000 health coaches and health educators advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes. Consumers, employers and insurers are each now more seriously focused on improving health and being proactive, in light of the pandemic, rising obesity levels, and chronic health conditions.

You are most likely to find a health coach in private practice, at a healthcare insurer, or via a corporate wellness program. Large self-insured companies are using coaches to improve employee health and cut claims costs, as are healthcare insurers. However, like coaching in general, the industry is loosely defined, and unregulated, and certification is performed by many competing organizations. However, improved CPT codes and reimbursement are on the near-term horizon.

This new report covers the following:

Market definition-types of health coaches, what they do, where they work, their number, annual salaries, market structure, market size: 2000-2028 forecast, effects of the Covid-19 pandemic, recovery since 2020, the shift to virtual coaching, estimated number of weight loss coaches employed by major diet companies, demand and awareness of coaching by consumers, findings of phone interviews with heads of the National Society of Health Coaches, Wellcoaches, Institute of Integrative Nutrition, coaches by specialty, coach demographics.

Profiles of the 8 major certification organizations, profiles of insurance company users (Aetna, Cigna, Humana, United Health Group), MD and Veterans Admin. programs, demand factors and usage by consumers, findings of 2020-2023 surveys by YourCoach, TwineHealth, and AFPA, list of the top health coaching providers and apps, and the industry's major issues, obstacles and growth drivers. Includes list of 75 approved certification training programs.

Key Topics Covered:

Introduction; Study Scope & Methodology

Market Definition and Summary

What does a health coach do, not do?
Discussion of difference between health coaches, wellness coaches, health educators
Definition of health coaching, scope of practice
Typical skills of health coaches, tasks
Health educators: definition, number employed, average wages
Number of yearly health coaching graduates
Market Structure: sectors where health coaches are employed
Findings of 2020 YourCoach survey

Market Status Report

Status of CPT billing codes: approval of Category 3, future approval of Category 1

Discussion of the shift to digital delivery and telehealth

Outlook for the market, findings of interviews: discussion of factors affecting demand. Current and future trends, major issues and obstacles (interviews with heads of: National Society of Health Coaches, Wellcoaches Corp., Institute of Integrative Medicine, National Board for Health & Wellness Coaching)

Market Size & Growth

Estimated number of health coaches & educators active in the U.S.
Avg. salaries of health coaches and health educators
Estimated market size and growth: 2000 - 2019
Discussion of Effects of the Covid-19 pandemic on operations/growth
Bureau of Labor growth outlook for the profession, no. of jobs by 2030
2020 market performance during the pandemic
2022-2023 market growth
2024 & 2028 market forecast, factors affecting growth
Discussion and size of the weight loss coaching market

Profiles of Health Coach Certification & Training Organizations

(Descriptions of organizations and their certification programs)

American Association for Health Education
American Council of Exercise (ACE)
Cleveland Clinic
Dr. Sears Wellness Institute
Duke Integrative Medicine
Health Coach Institute
Institute of Integrative Nutrition
International Coach Federation
Mayo Clinic
National Consortium for Credentialing of Health & Wellness Coaches
National Society of Health Coaches
Society for Public Health Education
Wellcoaches School of Coaching

Consumer Demand Factors & Outcome Studies

Discussion & statistics; the cost of American chronic diseases
Discussion & statistics: Health Risk Behaviors that cause chronic diseases
Discussion - The Leading Causes of Death and Disability in the U.S.
Findings of 2023 AFPA report
Business opportunities in the health coaching market (corporate wellness, specialized coaching)

The State of Health Coaching: TwineHealth survey results

Interest in health coaching by consumers
Availability of coaches
Typical age cohorts that use health coaching
Purpose of coaching
Digital vs. telephonic coaching
Length of coaching - timeline
Who sponsors coaching

Discussion of the Outcomes & Results of Health Coaching, study results

Large Healthcare Organizations' Usage of Health Coaches

Aetna
Cigna
Humana
Kaiser Permanente
United Health Group

Discussion of the Veteran's Administration's Whole Health Program

Discussion of the AMA module for setting up health coaching in physician offices

List of Health Coaching Companies

Name & address of some leading health coaching companies

Wellness Concepts, Marquee Health, Wellright, Pack Health, Diathrive Health, Wellness Coach, HbD International, Spire Wellness, Virgin Pulse, Health Advocate, Active Health Management, Aduro, Orthus Health, Wellworks For You, Navigate Wellbeing Solutions, Sharecare, Wellable, Asset Health, Workplae Options, Apree Health, Telligen, U.S. Wellness, Vitality Group, Wellspark Health

List of Most Popular Health Coaching Apps

Reference Directory of Information Sources

Directory of trade groups, special reports, surveys, articles and other sources of information about health coaching

List of 75 ICHWC-Approved Transition Programs

Companies Mentioned

Aetna
American Association for Health Education
American Council of Exercise (ACE)
Cigna
Cleveland Clinic
Dr. Sears Wellness Institute
Duke Integrative Medicine
Health Coach Institute
Humana
Institute of Integrative Nutrition
International Coach Federation
Kaiser Permanente
Mayo Clinic
National Consortium for Credentialing of Health & Wellness Coaches
National Society of Health Coaches
Society for Public Health Education
United Health Group
Wellcoaches School of Coaching

For more information about this report visit https://www.researchandmarkets.com/r/tic2nt

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