United States Edtech Market Analysis Report 2023: Duolingo's AI-Powered Language Learning Sets New Standard - Forecasts to 2028

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Dec 08, 2023, 18:30 ET

DUBLIN, Dec. 8, 2023 /PRNewswire/ -- The "U.S Edtech Market - Focused Insights 2023-2028" report has been added to ResearchAndMarkets.com's offering.

The US Edtech market is projected to reach a value of $73.22 billion by 2028, up from $36.66 billion in 2022, growing at a CAGR of 12.2%

The US Edtech market has been experiencing robust growth due to various factors. The increasing adoption of digital technology in education and the proliferation of internet connectivity and mobile devices have paved the way for innovative learning solutions.

The market has also benefited from the rising acceptance of online education, with the outbreak of the COVID-19 pandemic that accelerated the shift towards remote and hybrid learning models. Edtech companies in the US offer diverse digital learning platforms that cater to learners of all ages and educational levels. One of the key trends in the US Edtech market is the focus on personalized learning experiences. Artificial intelligence and data analytics analyze students' learning patterns, preferences, and performance.

The US EdTech sector has experienced substantial investment from various sources, including venture capital firms, private equity, and traditional educational institutions. Investors have recognized the transformative potential of innovative educational technologies. This surge in funding has empowered EdTech startups to develop and scale their platforms, create engaging educational content, and expand their user bases.

EdTech platforms in the US increasingly prioritize personalized and adaptive learning experiences. These platforms use data analytics and artificial intelligence to assess individual student performance, preferences, and learning styles. This data-driven approach enables tailored content recommendations, adaptive assessments, and real-time progress tracking, ultimately enhancing the efficacy of the learning process.

Many US governments have acknowledged the significance of digital education and initiated policies to integrate technology into classrooms. These initiatives involve investments in essential infrastructure, teacher training programs, and the developing of digital learning resources. Government support is pivotal in driving the widespread adoption of EdTech solutions within educational institutions. Collaborations between EdTech providers and government entities foster innovation and accessibility.

Despite its growth, accessibility remains challenging in the US EdTech market. Disparities in internet access can hinder widespread adoption, but the sector has proactively addressed this issue. Nonprofits and developers are working diligently to ensure equitable access through user-friendly interfaces and low-bandwidth solutions. The commitment to inclusivity is evident as the EdTech sector collaborates with communities, provides devices, and improves internet access to ensure that learning opportunities reach all segments of society.

In March 2023, Duolingo, one of the key vendors, launched a new subscription tier with access to an AI tutor powered by GPT-4, unlocking two new AI-powered features called "Roleplay" and "Explain My Answer." The Roleplay feature allowed users to practice real-world conversation skills with responsive and interactive AI chatbots. The Explain My Answer feature allowed users to learn more about their responses in lessons, whether their answers were correct or incorrect. This introduction set a precedent for integrating advanced AI into language learning, potentially motivating other Edtech players to adopt similar AI-driven enhancements.

LIST OF VENDORS

Key Vendors

McGraw Hill
Pearson
Chegg
Bright Horizons
Skillsoft

Other Prominent Vendors

Coursera
Duolingo
Boxlight
2U
Udemy
Kahoot!
Blackboard
ApplyBoard
VIPKid
Brainly
Preply
Labster
Great Minds
Guild Education
Everspring
DreamBox
Newsela
Multiverse
Elevate
Course Hero
GoGuardian
Quizlet
Outschool
Udacity
GoStudent

SEGMENTATION & FORECAST

Business Models (Revenue)

Freemium Business Model
Ad-based Revenue Model
Free Trial & Subscription-Based Model
Marketplace Model
Institutional Sales Model
Recruiting Model

Type (Revenue)

Hardware
Software
Technology-Enabled Services

Sector (Revenue)

K-12
Higher Education
Competitive Exams
Certifications

End-users (Revenue)

Individual Learners
Institutes
Enterprises

MARKET STRUCTURE

Market Dynamics
Competitive Landscape of US Edtech Market
Key Vendors
Other Prominent Vendors

APPENDIX

Research Methodology
Abbreviations
About the Analyst

For more information about this report visit https://www.researchandmarkets.com/r/sc1p7h

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