United Arab Emirates Conversational Commerce Market Intelligence Report 2023-2028: 75+ KPIs on End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application

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Jan 30, 2024, 12:30 ET

DUBLIN, Jan. 30, 2024 /PRNewswire/ -- The "United Arab Emirates Conversational Commerce Market Intelligence and Future Growth Dynamics Databook - 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update" report has been added to ResearchAndMarkets.com's offering.

Conversational commerce industry in United Arab Emirates is expected to grow by 23.0% on annual basis to reach US$7.2 billion in 2023.

The conversational commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 19.4% during 2022-2028. The conversational commerce transaction value in the country will increase from US$7.2 billion in 2023 to reach US$17.5 billion by 2028.

This report provides a detailed data centric analysis of conversational commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of conversational commerce market dynamics, market size and forecast, and market share statistics.

The conversational commerce industry is still in its early stages of development in the United Arab Emirates. However, the robust internet infrastructure coupled with the tech-savvy population is expected to accelerate the growth of the market from the short to medium-term perspective. To compete with the fast-growing online retail segment in the Emirates, offline retailers are also seeking to build an online presence through conversational commerce.

As more and more retailers, across industry verticals, enter the conversational commerce segment to drive customer engagement and sales, the publisher expects the competitive landscape to grow in the Emirati e-commerce industry. This will keep aiding the growth of the conversational commerce market in the United Arab Emirates from the short to medium-term perspective.

Mall of the Emirates brings conversational commerce for shoppers in partnership with WhatsApp

The United Arab Emirates online shopping industry has recorded strong growth over the last three years. Driven by the pandemic, the trend has continued even after the impact of Covid-19 diminished. Consequently, to compete with the growing e-commerce market, offline retailers are turning to conversational commerce in the Emirati nation.

In October 2022, Mall of the Emirates announced that it is allowing shoppers to purchase products from over 350 international and domestic brands entirely through WhatsApp. With conversational commerce, Mall of the Emirates is seeking to bridge the gap between physical stores and digital platforms.

From the short to medium-term perspective, more and more offline retailers and supermarkets are expected to leverage conversational commerce to drive their sales and revenue growth, amid the growing online shopping trends. Lulu Hypermarket has already launched an AI-powered customer experience on WhatsApp in March 2023.

Salem, an AI-powered assistant, will enable shoppers to order products for in-store collection, receive purchase receipts, and track orders. Furthermore, the retailer has also launched a loyalty program on WhatsApp.

As more brands introduce conversational commerce capabilities into their business model, the publisher expects the market to record strong growth over the next three to four years. This will also drive innovation in the fast-growing commerce category.

Emirates-based conversational commerce providers are recording strong growth in sales and revenue

With more brands turning to conversational commerce, providers are gained widespread traction for their tools and services in the United Arab Emirates. This is evident in the sales and volume growth.

Zbooni, one of the leading conversational commerce providers in the MENA region, announced that the firm had recorded strong growth during the 12-month period in 2022. The sales volume for the firm increased by an average of 76% in 2022. Notably, tens of thousands of businesses are using the conversational commerce tools offered by Zbooni.

According to the firm, Zbooni merchants experienced a 42% increase in transactions during the Black Friday event in 2022, compared to the same period in 2021. Furthermore, the firm revealed that November and December were the busiest months for Zbooni. In 2023, the firm is projected to record further growth as conversational commerce continues to grow in demand among merchants and shoppers.

As the market continues to grow, the publisher also expects foreign players to launch their conversational commerce tools and services in the United Arab Emirates market. This will accelerate the competitive landscape and innovation in the fast-growing commerce sector from the short to medium-term perspective.

Scope

United Arab Emirates Conversational Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

Transaction Value
Transaction Volume
Average Value Per Transaction

United Arab Emirates Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type

AI-Based Virtual Assistants
Non-Intelligent Chatbot

United Arab Emirates Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type

Chatbots
Digital Voice Assistants
OTT Messaging
RCS Messaging

United Arab Emirates Conversational Commerce Industry Market Size and Forecast by Chatbots

Web-Based
App-Based

United Arab Emirates Conversational Commerce Industry Market Size and Forecast by Key Sectors

Retail Shopping
Travel & Hospitality
Online Food Service
Media and Entertainment
Healthcare and Wellness
Financial Services
Technology Products and Services
Other Sectors

United Arab Emirates Conversational Commerce Industry Market Size and Forecast in Key Sectors by Product Offering

Retail Shopping By Chatbots
Travel & Hospitality By Chatbots
Online Food Service By Chatbots
Media and Entertainment By Chatbots
Healthcare and Wellness By Chatbots
Financial Services By Chatbots
Technology Products and Services By Chatbots
Other Sectors By Chatbots
Retail Shopping By Digital Voice Assistants
Travel & Hospitality By Digital Voice Assistants
Online Food Service By Digital Voice Assistants
Media and Entertainment By Digital Voice Assistants
Healthcare and Wellness By Digital Voice Assistants
Financial Services By Digital Voice Assistants
Technology Products and Services By Digital Voice Assistants
Other Sectors By Digital Voice Assistants
Retail Shopping By OTT Messaging
Travel & Hospitality By OTT Messaging
Online Food Service By OTT Messaging
Media and Entertainment By OTT Messaging
Healthcare and Wellness By OTT Messaging
Financial Services By OTT Messaging
Technology Products and Services By OTT Messaging
Other Sectors By OTT Messaging
Retail Shopping By RCS Messaging
Travel & Hospitality By RCS Messaging
Online Food Service By RCS Messaging
Media and Entertainment By RCS Messaging
Healthcare and Wellness By RCS Messaging
Financial Services By RCS Messaging
Technology Products and Services By RCS Messaging
Other Sectors By RCS Messaging

United Arab Emirates Conversational Commerce Industry Market Size and Forecast by Organization Size

Large Enterprise
Medium-Sized Enterprise
Small Enterprise

United Arab Emirates Total Spend on Conversational Commerce Market

United Arab Emirates Conversational Commerce Industry Market Size and Forecast by Spend on Application

Software Application
IT Services
Consulting Services

United Arab Emirates Conversational Commerce Spend on Key Sectors

Retail Shopping
Travel & Hospitality
Online Food Service
Media and Entertainment
Healthcare and Wellness
Financial Services
Technology Products and Services
Other Sectors

Reasons to buy

In-depth Understanding of United Arab Emirates Conversational Commerce Market Dynamics: Understand market opportunities and key trends along with forecast in United Arab Emirates.
Insights into Opportunity by end-use sectors: Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
Insights into Opportunity by products: Get market dynamics by key products of conversational commerce.
Develop Market Specific Strategies: Identify growth segments and target specific opportunities.
Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of conversational market opportunities in United Arab Emirates.

For more information about this report visit https://www.researchandmarkets.com/r/rph7o8

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