United Airlines Debuts New Ads Highlighting New York Region, Premium Service Flights

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Jul 01, 2013, 03:54 ET

NEW YORK, July 1, 2013 /PRNewswire/ -- United Airlines, the largest airline in the New York area, is launching new advertising today that spotlights both the company's extensive flight schedule from the New York area and United's p.s. Premium Service, which offers customers international-style travel on flights that link New York's John F. Kennedy International Airport with Los Angeles and San Francisco.

The television ad will air on New York stations through September. This summer's campaign also includes digital ads in New York, Los Angeles and San Francisco, billboards outside of Kennedy Airport, Los Angeles International Airport and San Francisco International Airport, and outdoor signage at high-traffic locations in New York, including subway entryways and bus shelters.

The television commercial, which highlights the premium amenities customers enjoy on p.s. flights, will run in the New York area during local and cable newscasts and sports and other high-profile programs. The commercial is also accessible on digital media in New York, Los Angeles and San Francisco.

"For travelers to and from United's hubs serving the New York, Los Angeles and San Francisco metropolitan areas, no airline provides as many flights or the destinations, comfort and choices that United offers," said Jeff Foland, United's executive vice president of marketing, technology and strategy. "Whether those travelers are looking for frequent flights, the exclusivity of United BusinessFirst or the ability to stay connected with in-flight Wi-Fi, we are committed to offering unmatched products and services, and this advertising underscores that commitment."

p.s. Service
United is reconfiguring the aircraft that fly its p.s. routes to provide customers a travel experience comparable to the airline's long-haul international flights. Reconfigured p.s. aircraft feature refreshed interiors with premium-cabin flat-bed seats. Customers in this cabin also enjoy premium bedding and a multi-course meal during their flight as well as access to United Club airport lounges. Along with those amenities, reconfigured p.s. aircraft offer Wi-Fi, power outlets, USB ports and personal on-demand entertainment for all customers.

United has reconfigured four aircraft and expects to complete the project by the end of this year. Eleven more aircraft are slated for reconfiguration.

In addition, United now offers half bottles of premium wines for purchase in United Economy on p.s. flights. Customers can choose between two vintages -- a 2011 Meiomi Pinot Noir and a 2012 St. Supery Sauvignon Blanc 2012. Each bottle pours two and a half glasses of wine.

United in New York/Newark
United is the New York area's largest airline, offering more flights and more seats from the region to more destinations around the world than any other airline. The airline offers more than 400 flights each day from Newark Liberty to more than 150 destinations in North and South America, Europe, the Middle East and Asia -- as well as service from New York LaGuardia and from New York Kennedy to top business centers.

Newark Liberty is the only domestic and global hub serving the region, with rail links providing convenient access for travelers in New Jersey, New York City including Wall Street, and other parts of the tri-state region.

With every scheduled long-haul international flight from the continental United States offering flat-bed premium-cabin seating and personal on-demand entertainment, United offers New York-area travelers a higher level of service than any other airline. In addition, the airline boasts:

More extra-legroom economy seats than any other airline.
The most saver-style award seats for frequent flyers among the largest U.S. global carriers, according to the 4^th annual Switchfly Reward Seat Availability Survey published in May by IdeaWorksCompany.
The most aircraft offering satellite Wi-Fi.
More aircraft with live television than any other U.S. airline.

About United
United Airlines and United Express operate an average of 5,446 flights a day to more than 370 airports across six continents. In 2012, United and United Express carried more passenger traffic than any other airline in the world and operated nearly two million flights carrying 140 million customers. United is investing in upgrading its onboard products and now offers more flat-bed seats in its premium cabins and more extra-legroom economy-class seating than any airline in North America. In 2013, United became the first U.S.-based international carrier to offer satellite-based Wi-Fi on long-haul overseas routes. The airline also features DIRECTV® on 200 aircraft, offering customers more live television access than any other airline in the world. United operates nearly 700 mainline aircraft and has made large-scale investments in its fleet. In 2013, United will continue to modernize its fleet by taking delivery of more than two dozen new Boeing aircraft. The company expanded its industry-leading global route network in 2012, launching nine new international and 18 new domestic routes. Business Traveler magazine awarded United Best Airline for North American Travel for 2012, and readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for nine consecutive years. According to the 4^th annual Switchfly Reward Seat Availability Survey published by IdeaWorksCompany in May 2013, United has the most saver-style award-seat availability among the largest U.S. global airlines. United is a founding member of Star Alliance, which provides service to 194 countries via 27 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com or follow United on Twitter and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

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SOURCE United Airlines