United Airlines Begins Three-Day Promotion Offering Big Bonus to MileagePlus Members

Customers may earn 60 percent bonus miles with promotion

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Sep 03, 2013, 10:05 ET

CHICAGO, Sept. 3, 2013 /PRNewswire/ -- United Airlines today launched an innovative three-day promotion offering MileagePlus members a bonus of up to 60 percent on award miles purchased between Sept. 3 and Sept. 5.

MileagePlus members can go to www.united.com/peoplepower to purchase miles, share the promotion through social media channels and view the progress of the bonus. Each participating member will receive a minimum 30 percent bonus on award miles purchased through the promotion. The bonus will increase to as much as 60 percent if there are more than 1,500 qualifying transactions.

"This is a great chance for MileagePlus members to maximize their bonus opportunities by spreading the word to family and friends," said Praveen Sharma, United's vice president of loyalty and business development. "Through the promotion website, members can easily monitor bonus progress and share the offer through social media."

Number of Qualifying Transactions	Resulting Bonus %
1-250	30%
251-500	35%
501-750	40%
751-1,000	45%
1,001-1,250	50%
1,251-1,500	55%
More Than 1,500	60%

Example if MileagePlus Member Buys 5,000 Miles
Miles Purchased	Bonus Percent	Bonus Miles*	Total Miles Received
5,000	30%	1,500	6,500
	40%	2,000	7,000
	50%	2,500	7,500
	60%	3,000	8,000
* Bonus miles are determined and awarded up to seven days after promotion ends.

Promotion terms and conditions are available at www.united.com/peoplepower. Participating MileagePlus members must purchase at least 5,000 award miles.

MileagePlus
MileagePlus is United's award-winning loyalty program. Members earn award miles by flying United, United Express, Star Alliance airlines or other airline partners, and by purchasing products or services from a wide variety of partners worldwide. Members may then use those award miles for travel, hotel stays, car rentals and merchandise. United also offers MileagePlus Headliners, a unique program that lets members use their award miles to purchase theater and sporting event tickets and bid on a variety of amazing experiences. In addition, customers can visit the MileagePlus Digital Media Store. A first of its kind in the airline industry, the Digital Media Store gives MileagePlus members the opportunity to use miles for songs, albums, television shows and movies.

About United
United Airlines and United Express operate an average of 5,341 flights a day to more than 360 airports across six continents. In 2012, United and United Express carried more passenger traffic than any other airline in the world and operated nearly two million flights carrying 140 million customers. United is investing in upgrading its onboard products and now offers more flat-bed seats in its premium cabins and more extra-legroom economy-class seating than any airline in North America. In 2013, United became the first U.S.-based international carrier to offer satellite-based Wi-Fi on long-haul overseas routes. The airline also features DIRECTV® on 200 aircraft, offering customers more live television access than any other airline in the world. United operates nearly 700 mainline aircraft and has made large-scale investments in its fleet. In 2013, United will continue to modernize its fleet by taking delivery of more than two dozen new Boeing aircraft. The company expanded its industry-leading global route network in 2012, launching nine new international and 18 new domestic routes. Business Traveler magazine awarded United Best Airline for North American Travel for 2012, and readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for nine consecutive years. According to the 4^th annual Switchfly Reward Seat Availability Survey published by IdeaWorksCompany in May 2013, United has the most saver-style award-seat availability among the largest U.S. global airlines. United is a founding member of Star Alliance, which provides service to 195 countries via 28 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com or follow United on Twitter and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

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SOURCE United Airlines