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Unique Mother's Day Gift For Baseball Fans

Retailer Brookstone Offers Personalized Pink Louisville Slugger® Bats to Benefit the Susan G. Komen for the Cure® Foundation


News provided by

Brookstone, Inc.

Mar 22, 2010, 04:37 ET

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MERRIMACK, N.H., March 22 /PRNewswire/ -- For moms who love baseball, there's a truly unique Mother's Day gift available at Brookstone. Mom can now have her own authentic pink Louisville Slugger® baseball bat – personalized with her name or the name of a loved one. Ten dollars of the purchase price of each pink bat will go to the Susan G. Komen for the Cure foundation to help fund breast cancer advocacy, research and care.

"There are a lot of moms out there who love baseball," said Brookstone CEO Ron Boire. "Giving mom her own Louisville Slugger is a fun way to celebrate the sport, and to raise money for this important cause."

Pink Louisville Slugger Bats and Mother's Day

In what's become a yearly tradition, Major League Baseball® players will once again use pink Louisville Slugger bats to help raise awareness of breast cancer throughout baseball nation. For the first time ever, Brookstone will offer authentic, full-size pink Louisville sluggers to its customers – just in time for Mother's Day.

Personalized Louisville Sluggers are available for $69.95 at most Brookstone stores and online at Brookstone.com. Delivery time for a personalized pink bat is one to two weeks.

About Louisville Slugger

Louisville Slugger is the Official Bat of Major League Baseball and is a name that is synonymous with America's pastime. Originating in 1884, Louisville Slugger bats graced the hands of the greatest players in baseball history including Babe Ruth, Ted Williams, Joe DiMaggio, Stan Musial, Jackie Robinson, and Hank Aaron, to name just a few. Stars of today also swing Louisville Slugger bats including Alex Rodriguez, Evan Longoria, Hanley Ramirez, and Jim Thome, to name a few.

About Susan G. Komen for the Cure

Komen was founded in 1982 by Nancy G. Brinker, who promised her dying sister, Susan G. Komen, that she would do everything she could to end breast cancer forever. Since then, Komen has grown to become the world's leading breast cancer organization, investing nearly $1.5 billion in research and community-based programs through a network of more than 120 community affiliates in the  United States, Europe and Puerto Rico.

About Brookstone

Brookstone, Inc., is an innovative product development company and specialty retailer of unique gifts. Brookstone operates 304 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a Direct Marketing business that includes the Brookstone catalog and an e-commerce  Web site at Brookstone.com.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit MLB.com.

For media inquiries or sample requests, please contact: Kristina Lynch ([email protected]) of TARA, Ink. at 305.864.3434, ext. 153.

SOURCE Brookstone, Inc.

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