Unique Global Insights Into Consumers' Food Habits: Focus on Natural

MIERLO, The Netherlands, March 23, 2015 /PRNewswire/ --

Today's educated shopper is looking towards more natural products with clean labels in order to identify the ingredients within the food or beverage product. Because of this, manufacturers are expected to produce products where the appearance conveys the expectation. According to a recent global consumer survey conducted by market research institute TNS on behalf of GNT, 66 percent of Americans, Europeans and Asians attach great importance to a healthy and natural choice of food products. However, the demand for naturalness is not equally achieved in all regions. At the Food Vision conference in Cannes, France, the study's results, based on interviews with 5,000 consumers in ten countries, were presented for the first time. The survey explored in detail what consumers understand by natural food products, how they perceive specific ingredients - especially those with coloring properties - and how they evaluate labels and food claims. It unveils global similarities, but also surprising regional differences.

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"The trend towards natural foods and ingredients has been on everyone's lips for several years. Now, our global survey unveils its true scope on consumer's attitudes and preferences towards the use of color in food. Combining the study's findings with our long-time experience in the field of natural colors, we can help food manufacturers to benefit from the changing demands of consumers worldwide," says Jeannette O'Brien, Vice President of the GNT USA, Inc. GNT supplies more than 1,200 food and beverage companies including seven of the ten biggest producers in the world with natural colors made exclusively from fruits, vegetables and edible plants.

Further information on the study and the GNT Group at http://www.gnt-group.com/us-us/node/2773

GNT
Guido de Jager
+31(0)40-7800300
[email protected]

SOURCE GNT International B.V.