Union Surprises Virginians with Random Acts of Niceness

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Aug 14, 2014, 10:45 ET

RICHMOND, Va., Aug. 14, 2014 /PRNewswire/ -- West Cary Group, marketing agency-of-record for Union, is helping the bank deliver smiles through its "#LifeFeelsGood" events. As part of this grassroots campaign, the Union Smile Team travels around Virginia picking up the tab during surprise events that have included handing out free movie tickets, ice cream cones, free cups of coffee and more.

"We're committed to helping our clients build their brand and form deeper relationships with their customers," says Moses Foster, President and CEO of West Cary Group. "#LifeFeelsGood is a terrific example of a company connecting with customers and prospects outside of traditional media channels."

So far, Union has delivered more than 2,000 smiles in Richmond, Blacksburg, Charlottesville, Culpeper and Fredericksburg, just to name a few. To support the events, West Cary Group developed a new website, lifefeelsgoodva.com, which tracks the Union Smile Team around the state.

The site also showcases Union's new TV spot, "Kitten Rescue," in which a father finds himself in need of a happy place. It's part of Union's current "Life feels good. So should your bank." brand campaign, with the #LifeFeelsGood events being a natural extension.

While helping people feel good isn't a new concept for a bank that gives back over $1.4 million annually to Virginia communities, asking people to pay it forward is. During the events, representatives from the bank pass out cards asking people to keep the good going by doing something nice for someone else.

"Union believes that people deserve to feel good about where they bank – and just in general," says Foster. "You never know where the Union Smile Team will show up next. It could be anywhere in Virginia. It's the random surprise of a feel-good moment. That's what makes it fun."

About West Cary Group – Web: westcarygroup.com, Facebook: West Cary Group, Twitter: @westcarygroup
West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in building brand and delivering ROI through multichannel campaigns. Capabilities include digital advertising, website development, mobile applications, media buying, direct response and employee communications.

About Union – Web: bankatunion.com, Facebook: WeBankatUnion, Twitter: @WeBankAtUnion
Headquartered in Richmond, Virginia, Union Bankshares Corporation, is the holding company for Union First Market Bank, which has 131 branches and 200 ATMs throughout Virginia. Non-bank affiliates of the holding company include: Union Investment Services, Inc., which provides full brokerage services; Union Mortgage Group, Inc., which provides a full line of mortgage products; and Union Insurance Group, LLC, which offers various lines of insurance products.

SOURCE West Cary Group