Unify Appoints Bill Hurley as Chief Marketing Officer

RESTON, Va. and MUNICH, March 3, 2014 /PRNewswire/ -- Unify, formerly Siemens Enterprise Communications, today announced another critical step in the transformation of its go-to-market strategies with the appointment of Bill Hurley as chief marketing officer. Starting immediately, and reporting to Dean Douglas, chief executive officer, Hurley will oversee the entire customer experience of the Unify brand and all global marketing functions.   

"Our brand launch in October has given us heightened market visibility, and now -- with Bill's leadership -- we will further transform our go-to-market programs to build upon that momentum and position Unify for market leadership and growth," Douglas said. "Having worked as a chief technology officer, Bill can bring the customer's perspective and his deep insights into market trends and then use our own technology - both product and systems - to powerfully differentiate our market approach. I'm pleased to have Bill's counsel and experience as part of our Senior Executive Team."

Hurley joins Unify from the Westcon Group, a value-added distributor of unified communications, networking and security solutions and services, where he served as chief technology officer.  Hurley has worked with leading global brands including AT&T Wireless, ExxonMobil and Ford Motor, and brings deep customer relationship marketing experience from executive roles at Mercedes-Benz USA and Peppers & Rogers Group.

"With a powerful new brand, innovative breakthrough solutions like Project Ansible, a proven and successful OpenScape solutions portfolio, and trusted relationships with customers all across the globe, Unify's opportunity to fulfill its market leadership potential has never been more possible," Hurley said. "I'm excited to build upon the new Unify brand momentum, providing solutions that resonate with our customers and markets, by better leveraging the optimal channels, and shaping our message and go-to-market programs in new and compelling ways." 

About Unify
Unify - formerly known as Siemens Enterprise Communications - is a premier communications software and services firm. Our solutions unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, and enhances business performance. Born out of the engineering DNA of Siemens AG, Unify builds on this heritage of product reliability, innovation, open standards and security to provide integrated communications solutions for approximately 75% of the Global 500. Unify is a joint venture of The Gores Group and Siemens AG.

This release contains forward-looking statements based on beliefs of Unify's management. The words "anticipate," "believe," "estimate," "forecast," "expect," "intend," "plan," "should," and "project" are used to identify forward-looking statements. Such statements reflect the company's current views with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results to be materially different, including, among others, changes in general economic and business conditions, changes in currency exchange rates and interest rates, introduction of competing products, lack of acceptance of new products or services and changes in business strategy. Actual results may vary materially from those projected here. Unify does not intend or assume any obligation to update these forward-looking statements.

SOURCE Unify