UniFirst CEO to be Featured (Again) on CBS's Hit Series "Undercover Boss"

Rebroadcast to air on Sunday, July 10, 2011 (9-10 p.m. ET; 8-9 p.m. CT) on CBS Television.

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Jul 05, 2011, 12:00 ET

WILMINGTON, Mass., July 5, 2011 /PRNewswire/ -- President and Chief Executive Officer Ronald Croatti of UniFirst, an industry leader in the supply and servicing of uniforms, workwear, and protective clothing, will once again be featured on the hit CBS-TV series "Undercover Boss" in a rebroadcast of the UniFirst episode on Sunday, July 10 (9-10 p.m. ET; 8-9 p.m. CT).

(Photo: http://photos.prnewswire.com/prnh/20110705/NE30113 )

For those who missed the initial airing on CBS this past January 9, the rebroadcast will provide viewers with an opportunity to see the UniFirst CEO wearing a "hippie-type" disguise, while learning the ropes from his employee Team Partners as they apply to certain jobs. The original episode of UniFirst on "Undercover Boss" was the second most watched show in the U.S. for its time slot.

Among the job tasks Croatti is called on to (try and) perform during the program is the unloading and sorting of soiled laundry, operating a "giant" laundering machine, sewing emblems onto uniforms, and pressing customer work shirts. Naturally, the CEO's inexperience in these areas shines though and is highlighted by a humorous "wardrobe malfunction" segment involving his disguise.

"Despite the fact I had some difficulties performing many of the various tasks, I was pleased to see the systems and procedures we have in place to ensure quality and customer satisfaction are working nicely in the field," Croatti said. "The Team Partners who 'trained' me were all exemplary workers who treated me and other co-workers with dignity and respect. And that's extremely important to me because it means our founding family values and culture are well entrenched throughout our company."

The CBS reality series "Undercover Boss" follows top-level executives as they slip anonymously into the rank and file of their national corporations. Each week, a different executive leaves the comfort of the executive suite for undercover missions to see first hand the effects their corporate policies have on employees and the products and services they provide.

UniFirst (NYSE: UNF), a North American leader in the supply and servicing of uniforms, workwear, and protective clothing, outfits more than 1.5 million workers each business day. UniFirst also offers Facility Service programs including floor mats, mops, and restroom products. For more information, contact UniFirst at 800-455-7654 or visit www.unifirst.com.

SOURCE UniFirst