Unicorn Media Announces Support for Adobe HTTP Dynamic Streaming

TEMPE, Ariz., May 9, 2011 /PRNewswire/ -- Unicorn Media, Inc., a leading digital media management provider, today announced that it is enabling its patented technology platform Unicorn ONCE™ for Adobe's HTTP Dynamic Streaming Protocol. Unicorn ONCE™ fully supports delivery to iPad, iPhone, BlackBerry, Windows Mobile 7 and Android, in addition to thousands of other Internet-connected devices including, game consoles, set-top boxes and more. Now with the addition of support for Adobe's HTTP Dynamic Streaming, Unicorn also brings the full power of Unicorn ONCE™ with cutting edge HTTP streaming and adaptive bitrate technology to Flash-based players.

Unicorn ONCE™ is patented technology that allows media publishers to ingest their content once and deliver to any Internet-connected device, while easily incorporating dynamic ad integration and real-time video analytics across all platforms. Unlike other do-it-yourself mobile delivery solutions currently available, Unicorn ONCE™ is not a client SDK or server-stitched solution, it is a patented technology that allows Unicorn customers to ingest their content one time and receive a single URL in return. This URL can be used to dynamically deliver monetized content to thousands of devices while providing real-time analytics through Unicorn VISION™. To date, content owners have faced challenges when attempting to deliver high-quality video and better monetize and analyze content across these popular mobile systems; Unicorn ONCE™ provides them with the same ubiquitous capabilities they are accustomed to in typical browser or Flash-based environments.

Unicorn ONCE™ delivers a playout experience with the sophistication usually expected from a complex client while completely removing the necessity for a player on devices such as iPad, iPhone, BlackBerry, Palm, Windows Mobile 7, game consoles, set-top boxes and more. Content owners can now dynamically insert interstitial ad breaks including personalization and ad targeting (from any ad provider or their own inventory) for mobile or iDevice content with no added complexity to their workflows.  

Bill Rinehart, Founder and CEO, Unicorn Media says, "The mobile Internet is experiencing unprecedented growth and Unicorn ONCE™ helps content publishers deliver rich video content to their viewers- wherever and however they want to watch it. Unicorn is dedicated to helping our customers 'future-proof' their media delivery strategy, ensuring that they will be able to easily deliver their content to emerging technology. With the addition of Adobe's HTTP Dynamic Streaming Protocol, we extend Unicorn ONCE™ capabilities across the rapidly growing number of devices and browsers supporting the latest Flash technologies."

Unicorn ONCE™ is currently available for commercial use across all platforms using a variety of delivery protocols including Apple's HTTP Live Streaming protocol and today has opened a private BETA for use with Adobe's HTTP Dynamic Streaming Protocol. Adobe's HTTP Dynamic Streaming Protocol has become a popular technology for video stream delivery. Until now, the ability to support interstitial ad integration into an HTTP stream as well as the ability to provide detailed analytics on those streams has been unavailable without extensive development effort and countless costly work-arounds. Unicorn Media supports the trend in adaptive HTTP streaming which will provide its customers and their audiences with the most current advancements in high-quality online viewing experiences. If you are not a current Unicorn ONCE™ customer and would like to participate in the Unicorn ONCE™ Adobe HTTP Dynamic Streaming BETA, email us at [email protected].

About Unicorn Media, Inc.

Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, any time, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, which allows content owners to ingest media one time and deliver everywhere and Unicorn VISION™, which provides real-time analytics across any Internet-connected device. These services are layered on Unicorn's core technology platform, Unicorn ELEMENTS™, which is a modular suite of workflow optimization tools that enable publishers to customize their online video strategy. Unicorn Media's workflow optimization tools and real-time analytics revolutionize the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com

SOURCE Unicorn Media, Inc.