Understanding Buyer 2.0: Demand-Driven Marketing and PR Strategy for Today's Communicators

NEW YORK, Dec. 18, 2015 /PR Newswire/ -- Speed and agility are essential to understanding today's buyers. Buyer 2.0 is a better informed, more inquisitive customer, and can be both impatient and skeptical. This buyer wants immediate, trustworthy, easily accessible answers to questions about products and services, not an Alice-in-Wonderland trip down a website sales funnel.

PR Newswire's white paper How Buyer 2.0 Affects Communication & Demand Generation Strategies discusses the unique struggles today's marketers face in converting leads to customers. The white paper explores:

• How to adapt your communications style to new buyer behaviors;
• Content marketing and distribution strategy for Buyer 2.0; and
• Demand-driven PR and the digital tools needed to succeed.

To stay competitive, companies must expand their media presence to as many channels as possible and use sophisticated real-time tools to determine what tactics and channels deliver the best ROI. Download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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