Understanding Buyer 2.0 - a Helpful How-To Guide

TORONTO, July 8, 2015 /CNW/ - The straightforward buyer-seller relationship is a thing of the past. The new savvy, connected, and fiercely independent buyer of today requires new approaches from marketing and sales. Knowing how and when to approach this new buyer is critical to thriving and expanding opportunities.

Using a case study to prove the method's success, CNW's Buyer 2.0 Content Strategy Checklist offers ways for companies to better understand today's buyer, mapping the stages of the buyer's journey that need to be addressed by marketing.

Learn how to:

• Repurpose existing content
• Publish and promote your content release to increase readership
• Track your progress to determine ROI

Click here to access the white paper.

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