UM and Sony Corporation of America Renew Agreement

NEW YORK, April 6, 2011 /PRNewswire/ -- UM, a division of IPG's Mediabrands, announced today that it has reached a new three-year agreement with Sony Corporation of America under which it will continue to serve as media planning and buying Agency of Record in North America for the following Sony entities:  Sony Corporation of America, Sony Pictures Entertainment, Sony Electronics Inc., Sony of Canada Ltd., Sony Music Entertainment, and Sony Network Entertainment.  Terms of the agreement were not disclosed.

"Sony is a terrific partner and we are extremely proud to announce that they have renewed their contract with our team," stated Jacki Kelley, Global CEO of UM.  "It is quite an exciting time at UM, and we look forward to delivering marketing excellence and even higher business outcomes for Sony in the next three years."

UM has served as Sony's media planning and buying Agency of Record in North America since January 2002.

ABOUT UM: UM (www.umww.com), a division of IPG's Mediabrands, is the global marketing communications agency that represents the world's leading marketers and strategic thinkers for many highly regarded clients including Coca-Cola, Chrysler,  Johnson & Johnson, L'Oreal, MasterCard and Microsoft.  As part of the Interpublic Group of Companies, UM has 151 offices in 130 countries and employs 3,600 creative thinkers and doers. With the mantra, "Yes &," UM offers a full spectrum of media services and is able to tap into a number of exclusive partner agencies so they deliver the most surprising results to clients. They recently were awarded "Media Agency of the Year" by Adweek/Mediaweek and named to the 2009 "A-list" by Advertising Age.

ABOUT SONY CORPORATION OF AMERICA:  Sony Corporation of America (www.sony.com/SCA), based in New York, NY, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo, Japan. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Computer Entertainment America LLC, Sony Pictures Entertainment Inc., and Sony Music Entertainment. Sony recorded consolidated annual sales of approximately $78 billion for the fiscal year ended March 31, 2010, and it employs 167,900 people worldwide.

SOURCE UM