Ultra Diamonds(R) Dazzles Up In-Store Background Music by Selecting Trusonic(R)

LA JOLLA, Calif., Feb. 16 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores today announced that Ultra Diamonds (Ultra), one of the nation's top jewelry retailers, will deploy Trusonic's in-store music solution to some of their locations.

Consistent with Ultra's mission of Making Luxury Affordable, a customized playlist comprised of Trusonic's directly licensed artists will be programmed to augment Ultra's in-store environment. Trusonic's leading-edge Internet-connected media player enables Ultra to receive daily updates and to audit their music and messaging across some of their locations through an easy-to-use web interface.

"Trusonic's economical solution and ability to update music daily set them apart from other background music service providers," said Al Anderson, Director of Construction, for Ultra. "We're pleased to be deploying Trusonic's advanced music and messaging delivery system to some of our locations."

"Trusonic continues to demonstrate its compelling value proposition in winning new business from well-known retail and hospitality partners," said Lorne Abony, Chief Executive Officer of Fluid Music Canada. "We look forward to supporting Ultra's success."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information email Mark Elfenbein at [email protected] or visit: www.trusonic.com.

About Ultra Diamonds

Ultra Stores, Inc., founded in 1991, is headquartered in Chicago, IL.  The Company currently operates 175 locations in 35 states.  Ultra Diamonds makes luxury affordable by offering quality direct source fine jewelry at the lowest possible prices.  For more information please call (312) 525-3233 or visit: www.ultradiamonds.com.

SOURCE Fluid Music Canada's Trusonic, Inc.

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