UK Study Shows the Value of Business Coaching

LAS VEGAS, July 27, 2011 /PRNewswire/ -- A recent independent study on the value and effectiveness of business coaching conducted by the UK-based Cogent Research has provided some interesting data about the overall impact of business coaching and its effect on business.

The UK research comes on the heels of a recent U.S. study of coached companies in South Florida that despite the recession, had grown revenues by more than $12 million. That study also showed coached businesses saw a return on investment (ROI) of 7.5-to-1, or $7.50 in return for every $1 invested in coaching.

In the UK, Cogent found the following statistics:

• 74% of ActionCOACH coached businesses increased sales last year compared to only 43% of non-coached businesses
• 30% average annual sales growth in ActionCOACH coached businesses compared to only 13% in non-coached businesses
• 53% of ActionCOACH coached businesses increased profits last year compared to only 35% of non-coached businesses
• 77% of ActionCOACH coached businesses forecast growth in profit in next 12 months
• 30% of ActionCOACH coached businesses increased their profits in the last 12 months by more than 50,000 pounds Sterling
• 56% of ActionCOACH coached businesses increased their workforce compared to only 14% of non-coached businesses
• 91% of ActionCOACH coached businesses have a plan for the next quarter compared to only 37% in non-coached businesses
• 97% of coached businesses would recommend coaching to other SME's (small and medium enterprises)

Cogent also noted that:

"Businesses generally who had adopted formalised procedures such as those recommended by ActionCOACH (e.g. workflow procedures, twelve month budgets, written business plans, KPI's) appeared to not only have weathered the adverse trading conditions of the previous twelve months but have actually increased sales, profits and workforce."

ActionCOACH CEO Jodie Shaw saw the independent research as closely mirroring the same metrics the company has tracked for years.

"It's one thing for us to say coaching works, but independent research just adds to the credibility of our claims, and really validates our system," she said.

ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 34 countries. To learn more, go to actioncoach.com.

SOURCE ActionCOACH

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