UGG Australia Opens Canada Retail Stores In Vancouver And Edmonton

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Dec 17, 2014, 08:17 ET

Brand's Eighth and Ninth Canadian retail store locations feature popular Swarovski customization and "Infinite UGG"

GOLETA, Calif., Dec. 17, 2014 /PRNewswire/ -- UGG® (UGG), a division of Deckers Brands (NYSE:DECK), today announced the grand opening of its two newest retail stores in Canada: Robson Street in Vancouver and West Edmonton in Alberta. The locations are the eighth and ninth UGG stores in Canada, respectively.

UGG opens two Canadian retail stores: Vancouver and Edmonton

"Consumers in Canada, as well as around the globe, recognize that the UGG brand encompasses quality and luxurious comfort and we are pleased to continue our expansion in this important region," said Connie Rishwain, President of UGG. "Whether visiting us in-store or online, we are dedicated to offering a seamless, multi-platform shopping experience that showcases our diversified product offering."

The 2,300 square foot Robson Street, Vancouver UGG store is located at 960 Robson Street – a three block shopping and entertainment destination in the heart of Vancouver, British Columbia. The West Edmonton, Alberta UGG store, with its nearly 2,200 square foot of retail space in the West Edmonton Mall, the largest mall in North America, is located at 2342-8882 170^th Street NW, Space S-200. More details about all Canadian locations, including store hours, can be found at: http://www.uggaustralia.com/storelocator.

"Our direct-to-consumer retail strategy allows us to effectively communicate our product evolution story, both domestically and internationally. Our aim is to clearly define meaningful growth opportunities in Canada and cultivate the brand's untapped potential," said Gerard Marceda, vice president of North America retail for Deckers Brands. "Vancouver and Alberta bring the total number of UGG Canada stores opened to nine locations."

Both new locations offer consumers a luxurious shopping environment, featuring a warm, earth-tone palette with sleek stone and dark metal accents. The stores have nearly 600 SKUs on display, with 30 percent of them consisting of non-footwear products, such as the brand's popular collection of UGG Home, loungewear and handbags.

Infinite UGG
Consumers will have access to the entire breadth of the brand's product assortment, regardless of whether the item is in stock in the store or not. Known as "Infinite UGG", the program benefits busy holiday shoppers by allowing sales associates to fulfil size and color demands for products—anywhere, anytime—in a seamless manner. In addition, patrons of the stores have the ability to order select products and have them shipped directly to their home free of charge. Shoppers in West Edmonton have the added option of picking up their products in-store when they place an order online.

Bling It On
The stores also offer the popular "Bling It On" customization program that allows consumers to transform their coveted classic UGG products through a selection of dazzling Swarovski® crystal patterns and statement-making looks. This includes select loungewear and apparel and the UGG® Classic Mini, Short and Tall boots across gender and size ranges.

About UGG®
Founded in 1978, UGG has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles well beyond the original sheepskin Classic boots. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering footwear, loungewear, outerwear, home products, cold weather accessories and handbags under the UGG Women, UGG for Men, UGG Kids, UGG Handbags, UGG Loungewear, UGG Home and I HEART UGG® product lines. The brand's concept and outlet stores offer the ultimate brand experience with 130-plus locations worldwide, including New York, San Francisco, Los Angeles, Toronto, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com, and our blog, blog.uggaustralia.com. @UGGAustralia #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 136 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Company Contacts:
Linda Pazin
Deckers Brands
805-967-7611

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SOURCE UGG Australia