UFC® Grants Mobile Content Distribution Rights to AppTech Corp For Latin America

LAS VEGAS and BOCA RATON, Fla., May 23, 2012 /PRNewswire/ -- Zuffa LLC, the owner of the Ultimate Fighting Championship® (www.ufc.com) announced today that it has signed an agreement with AppTech Corp (US OTC: APCX, www.apptechcorp.com) to give AppTech exclusive rights to distribute UFC® branded apps, multimedia and interactive content to mobile carriers and portals in all of Latin America, including Brazil, Mexico, Colombia, Argentina, Chile, Peru, Ecuador, Paraguay, Uruguay, Venezuela, and Central America.

The content will include the UFC fight library and event footage; individual fighter apps featuring highlights, statistics and live video interaction with top UFC superstars; live weigh-ins and previews of upcoming UFC events; news, rankings, and trivia games; and exclusive UFC themed wallpapers, ringtones and screensavers. Revenue will be generated from advertising, sponsorships, the sale of premium mobile content and interactive services.

UFC programming is broadcast in 149 countries and territories, to nearly one billion homes, in 20 different languages. With its mobile distribution in Latin and South America, AppTech will target more than 100 million UFC fans.

Karl Loriega, AppTech's Chief Operating Officer, states: "We are very excited to play a part in the UFC's unprecedented expansion in Brazil and Latin America.  The growth of the UFC in the region coincides with the explosion of mobile services usage and Apptech is poised to deliver the best UFC content to fans on the go."

"The UFC prides itself on delivering the best and most up-to-date content to its fans, and working with a company such as AppTech will help us continue to be leaders in the digital space," said Marshall Zelaznik, UFC's Managing Director of International Development.

Forward-Looking Statements:

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report.

About AppTech Corp

AppTech Corp, based in Boca Raton, Florida, is a leading provider of live streaming video applications to mobile communications devices. Its unique and proprietary LiveCam technology takes visual communication to the next level by facilitating video content generation directly from mobile devices to its platform and from there to viewers all over the world. With its hardware-accelerated LiveCam platform, AppTech supports practically all video formats and also allows for two-way communication.

About Ultimate Fighting Championship®

Universally recognized for its action-packed, can't-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world's premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX in an exciting new live format.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions and in English throughout Canada via Premium Sports Broadcasting Inc. and in Quebec through Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter.  Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

Contact:
AppTech Corp
561-801-7985
[email protected]

SOURCE AppTech Corp

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