UBM TechWeb's Light Reading Named BtoB Media Business's Top Technology Great Media Site of 2010

NEW YORK, July 13 /PRNewswire/ -- UBM TechWeb's Light Reading (www.lightreading.com) has been named BtoB Media Business's Top Technology Great Media Site of 2010.

Other industry leaders recognized by BtoB Media Business include Financial Times (www.ft.com), Focus.com (www.focus.com), and ITWorld  (www.itworld.com). BtoB Media Business Contributing Editor Marie Griffin writes, "The 10 business media websites profiled here this year stand out within the categories Media Business has chosen, but the competition was tougher than it has ever been in the four years of this annual special report."

Light Reading was recognized specifically for its achievements in the following areas:

• A successful revitalization of its Cable and Mobile sites, including updated site designs, logos, and re-branding from Cable Digital News and Unstrung to Light Reading Cable and Light Reading Mobile, respectively. This realignment now firmly establishes Light Reading as a cohesive network of sites, covering all telecom-related sectors as well as geographic regions.
• Global coverage of the next-generation communications industry that's easy to navigate. The Light Reading Communications Network of sites now includes Light Reading Asia, Light Reading Europe, Light Reading Cable, and Light Reading Mobile, with navigation links at the top of the homepage, emphasizing the company's investment in the globalization of telecom.
• The integration of research content from Light Reading's two research units, Heavy Reading and Pyramid Research. Unique to the industry, Light Reading is one of the only research-led media companies that include research-based content from its analysts on its news site.
• Incorporation of Light Reading TV on the site. Light Reading's editors have successfully immersed video into the site as a daily feature in various forms, from interviews to blogs to documentaries.

"We're honored and flattered that BtoB has acknowledged Light Reading," says Phil Harvey, Light Reading's Editor-in-Chief. "It's great to be recognized for our site's unique content, community, and research resources that are carefully aimed at a select group of service providers and technology suppliers. It's a great feeling to have our media colleagues appreciate that the depth and breadth of such a targeted site is a rarity in business-to-business publishing."

Read more about the top ten Great Media Sites of 2010 here: http://www.btobonline.com/section/topsites2010

About Light Reading (www.lightreading.com)

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb (http://www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.ubm.com.

SOURCE Light Reading

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