UBM Tech and UBM DeusM Launch Interactive HUB Targeting Professionals Specializing in Storefront IT

NEW YORK, Nov. 12, 2012 /PRNewswire/ -- UBM Tech and UBM DeusM have joined forces with Intel to launch a powerful new online hub specifically targeted towards the retail community. Solution Providers For Retail (www.SolutionProvidersForRetail.com) is designed to be an interactive community destination for retail VARs with the latest news, analysis, commentary, live chats and discussions that range from implementing POS systems to managing high-tech devices on the sales floor, in the warehouse, or with suppliers.

There is nothing more powerful in business than exchanging ideas with other VARs, or discovering new concepts and Solution Providers For Retail is uniquely designed to bring together IT pros active in catering to retail customers and able to effectively highlight point-of-sale, security, and networking solutions. The community will also examine ways to sell solutions and provide information necessary to help further a solution provider's relationship as a trusted partner with its customers. 

Solution Providers cater to a range of businesses, from sole proprietor shops to the larger enterprises and big-box retailers. Each of those has unique challenges, yet they share many business concerns. Solution Providers For Retail will address all parts of the diverse retail sector.

With an extensive writing background in information technology and a keen eye for solution providers, this new site will be led by Editor-in-Chief Jennifer Bosavage.  As a seasoned IT journalist, Jennifer most recently was senior editor at CRN, a UBM publication for the IT channel.

"IT solution providers are truly the unsung heroes of the retail community. Especially now, as we head into the holiday season, the need for responsive, reliable IT solutions is coming to a head. The success of those solutions – and of the retailers – lies in just how good the underlying technology is," Bosavage said.

"Creating dependable solutions is mission critical. Solution Providers For Retail will provide community-contributed content, as well as material written by real-world IT professionals. We hope to build a robust dialog that provides ideas for business growth."

The site is published by UBM Tech and UBM DeusM. Intel is the exclusive sponsor.

Contact
Amy Averbook
UBM DeusM Marketing Director
(917) 743-2693
[email protected]

About Solution Providers For Retail
Founded in November 2012, Solution Providers For Retail is the online community for retail VARs, helping them address the needs of their retail customers, including point-of-sale, security, and networking solutions. Our audience includes sole proprietor shops, larger enterprises, and big-box retailers.

About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than thirty-five successful sites and online communities over the last 2 years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM Tech
UBM Tech (http://www.ubm.com/tech) is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry.  Its media brands and information services inform and inspire decision makers across the entire technology market -- engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and enabling their markets to work effectively and efficiently. For more information, go to www.ubm.com.

SOURCE UBM Tech