UBM Studios Teams with the Virtual Edge Institute and PCMA to Create Benchmark Survey About Work-Related Uses of Live and Virtual Event Technology

CHICAGO, May 17, 2011 /PRNewswire/ -- UBM Studios is teaming with the Virtual Edge Institute (VEI) and Professional Convention Management Association (PCMA) to conduct and analyze the data of a comprehensive benchmark survey to understand the work-related uses of virtual and live event technology.  The survey is designed to get input on live and digital (2D and 3D) meetings, conferences and tradeshows, such as virtual events, virtual trade shows, hybrid and perpetual business environments, and video streaming, webcasts and webinars.  The results will be used to improve future virtual experiences.

To participate in the survey, visit http://www.bit.ly/ubmsurvey.  The survey will close on May 20, 2011.  All study participants will receive an Executive Summary of the results and one year's complimentary access to the Virtual Edge Summit session library.

The survey results will be released in June, 2011.

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About The Virtual Edge Institute

The Virtual Edge Institute is an organization dedicated to advancing the development and adoption of digital event and meeting technology and best practices for collaboration and marketing. Founded in 2008 by Michael Doyle, the Institute does this by supporting and contributing research, education, thought leadership, promotion, and professional networking. Learn more at http://www.virtualedgeinstitute.com.

About PCMA

The Professional Convention Management Association (PCMA) is the source for education, professional resources and advocacy for the meeting, convention and exhibition industry. Founded in 1957, PCMA represents more than 6000 meeting management professionals from associations, non-profit organizations, corporations, independent meeting planning companies, multi-management firms, and association executives who recognize the importance of meetings to their organization. PCMA provides members with the tools they need to succeed as meeting professionals and to promote the value of the industry to their organizations and the general public. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico. For additional information, please visit the PCMA Web site at pcma.org.

About UBM Studios

UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.  A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award-winning user engagement paired with vision, process and execution.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Contact
Michele McPhail
UBM Studios
773 687 4321
[email protected]

SOURCE UBM Studios

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