UBM Studios Hires New Talent to Deliver Next-Generation Business Solutions, Adds Key Project Management, Creative, Marketing and Technology Expertise

CHICAGO, May 18 /PRNewswire/ -- UBM Studios, the leader in world-class user engagement interface, today announced that it has expanded its employee roster with three new hires.  With these additions, UBM Studios adds key project management, creative, marketing and technology expertise.  

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"As the digital event arm of UBM, we are combining the same successful experiences we have honed through live media together with key technology to strengthen our position as a leader in world-class user engagement interface," said Kate Spellman, SVP, Managing Director, UBM Studios.  "As we continue to grow our business and create leading-edge virtual business experiences, we are growing our employee base with the right talent to ensure high quality service for our customers.  We welcome Larry, Matt and Krysten – their expertise will be invaluable to our team."

According to a survey by the Center for Exhibition Research and George P. Johnson, 40 percent of corporate brand marketers and 31 percent of exhibition management executives reported using virtual media; 71 percent of respondents used virtual media to accommodate geographically widespread workforces and customers.

Larry Stein has joined UBM Studios as the Virtual Business Solutions Project Director.  In this newly created position, Stein is responsible for technical expertise related to project management and producing digital media solutions.  With more than 20 years of project management, systems integration, training, process improvement and implementation expertise, Stein is an award winning innovator of end to end solutions.  Prior to UBM Studios, Stein was Senior Principal Systems Engineer of WMS Gaming, Inc., a manufacturer of casino slot machines and video lottery terminals, where he worked with customers to implement new product features and installations and improved the communication of product requirements.  Stein will report to Michelle McPhail, Director of Product Development, UBM Studios.

Matt Gerstein joins UBM Studios as Project Manager where he will be responsible for the technical project management to produce digital media assets.  Gerstein joins UBM Studios from Quicksilver where he led projects involving interactive media, e-learning, internet solutions, video and animations.  Gerstein will report to McPhail.

Krysten Bedore has joined UBM Studios as Marketing Production Coordinator.  Bedore is responsible for event production, social media initiatives as well as sales and marketing collateral.  Previously, Bedore was employed at PuriCore where she managed sales and marketing projects.  Bedore will report to McPhail.

For additional information on UBM Studios virtual events, contact Kate Spellman, SVP, Managing Director, UBM Studios at 516 562 7383 or [email protected].

To follow UBM Studios on Twitter, visit http://twitter.com/UBMStudios and to follow on Facebook, visit UBM Studios.

UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, delivers next-generation virtual business solutions.  UBM Studios specializes in interactive human engagement and behavior with actionable turnkey products that fit every budget from pre-packaged solutions to unlimited custom design.  Through robust offerings including tradeshows, events, digital libraries, product launches, annual meetings, career fairs, sales meetings, training & learning centers and focus group centers, UBM Studios' virtual events engage audiences, reduce costs and increase productivity.  Leading technology, healthcare, building, finance and insurance organizations have utilized UBM Studios' flexible and reliable virtual event platforms to deliver their events.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE UBM Studios

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