UBM Live and InGo Partner for Food Ingredients Europe (Fi Europe)

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Oct 23, 2013, 05:00 ET

AMSTERDAM, October 23, 2013 /PRNewswire/ --

InGo will integrate UBMi B.V. websites to provide social marketing for world's most important gathering of ingredient suppliers, distributors and buyers, Fi Europe

Georgina Smith, Head of Marketing, Food Ingredients Global at UBMi B.V., and Michael Barnett, InGo CEO, announced a new partnership using InGo to drive up attendance at UBM's Fi Europe exhibition and conference to create added reach for the event - all by empowering attendees to make the event their own.

"We are excited to bring a proven big data solution from the States to Europe," Georgina Smith said. "We share InGo's vision of an empowered attendee base, and we are proud to have Fi Europe be the first European event with InGo integration."  

"InGo's partnership with Fi Europe is an exciting chance to break into the global event market," said Michael Barnett. "This partnership creates a strong foundation for InGo's development as a global social marketing leader."

"I am very excited that InGo's integration with a European partner is just as fast as our American events," said David Manley, InGo CTO. "This trans-Atlantic integration has been fast and easy, and we look forward to expanding events around the world, now more than ever before."

Fi Europe takes place in just 4 weeks in Frankfurt, Germany, on the 19-21 November 2013. Over 27 000 Fi Europe registrants will have the opportunity to use InGo's Service Platform.

InGo allows social registrants to invite key people from their social networks to attend Fi Europe. InGo's software also allows you to see who in your social network has registered to attend an event, even as a visitor to the event's home page.    

About Fi ingredients Global - the trusted route to market since 1986

Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, publications, extensive data, digital solutions and high-level conferences, are now established throughout the world and provide regional and global platforms for all stakeholders, in the food ingredients industry. Over 500,000 people have attended our shows over the years with billions of Euros worth of business created, as a result. With over 25 years of excellence, our events, digital solutions and supporting products, deliver a proven route to market, with a truly global audience. For more information about the Food ingredients Portfolio please visit: http://www.fi-europe.eu/PRregister

About the Organiser

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as Fi, NuW, MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors. UBM Live is a division of United Business Media (LSE: UBM.L, http://www.ubm.com), a leading global B2B media provider with 6,500 staff in 40 countries. Incorporated in 1918 as United Newspapers Limited, we live by the motto: "We explore, we exceed, you excel."

For more information about UBM Live, please visit: http://www.ubm.com

About InGo
InGo provides the Trade Show and Events industry with what they need: a way to harness the immense power of the social network. We help our clients grow traffic and develop leads by creating communities. At an event powered by InGo, each and every attendee is given the tools they need to make the event experience their own.

Website: http://www.fi-europe.eu/PRregister

SOURCE UBM Live