UBM Electronics Unveils "DESIGN" - First of Its Kind Conference and Expo Combines Flagship Embedded Systems Conference (ESC) and "Hot-Topic" Electronics Industry Summits

SAN FRANCISCO, Dec. 5, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today unveiled DESIGN, a new conference and expo building on the rich foundation of training, education and products available at ESC, combined with popular summits and new event launches in one venue for the first time.  The innovation of ESC and addition of the summits was created to serve the evolving needs of engineers and developers, who must become specialists in multi-disciplinary technologies.  The premier conference, DESIGN West, is scheduled to take place March 26 – 29, 2012 at the McEnery Convention Center in San Jose, California.

"DESIGN is part of a revolutionary event concept decades in the making," said David Blaza, vice president, UBM Electronics. "Unlike other, more narrowly focused industry events, DESIGN effectively unites the entire electronics development community by providing access to the latest design insights and techniques in one place, at one time.  Building on the strong foundation of Embedded Systems Conference (ESC), DESIGN caters to the extremely technical, higher-learning needs of the world's top engineers while providing an unprecedented forum for the examination of the industry's pressing business challenges across multiple specialities in electronics systems design.  It is literally the largest electronics specific educational event in the world with over 300 content sessions and exhibits featuring the latest hardware, software and technology innovations."

DESIGN West combines the flagship ESC brand with popular summits and new event launches including:

• ESC: The Embedded Systems Conference and Expo – the global electronics industry's "go to" event for 24 years.
• Android Summit: A new conference on "everything Android" from embedded design to applications development.
• Black Hat: The iconic technical security conference produced in partnership with UBM TechWeb will focus on security in embedded systems.
• Sensors in Design: A new conference and expo with how-to technical presentations on the application of sensor technology in real-world products.
• Designing with LEDs: A conference and expo focused on technology design of high-brightness LEDs in lighting and illumination.
• DesignMED: A conference and expo covering medical electronics design and regulatory issues.
• MultiCore DevCon: A conference and expo delivering practical solutions for designs involving embedded multicore and multimedia, formerly known as MultiCore Expo.

In addition to the comprehensive educational conference agenda, DESIGN West offers engineers, product developers and business managers hands-on experience with the newest electronics technologies from more than 300 vendors including Signature Partner, Mouser Electronics.

"As a long-standing Embedded Systems Conference premium sponsor, Mouser is in lock-step with the changing needs of electronics engineers and business executives," said Larry Johannes, Vice President of Strategic Marketing at Mouser Electronics, DESIGN West's Signature Partner. "DESIGN West's combination of the top industry summits is a great opportunity for Mouser to support design engineers from many disciplines by providing expert knowledge and access to the technologies that advance innovation and accelerate time to market."

As part of our goal to provide a continuing educational experience and community resource year-round, the new DESIGN West web site (http://www.ubmdesign.com) integrates technology developed by UBM Studios with intelligent content that enhances the user attendee experience before, during and after the event.  The web site will provide intelligent, personalized content in real-time including white papers, webinars, videos, special offers and collateral.  The intelligent content functionality not only delivers targeted subject matter content, but it also dynamically monitors users' reaction and engagement patterns and recommends additional, meaningful content to keep the user motivated and engaged.   The application is platform agnostic and available to work on tablet and desktop devices.

DESIGN West registration is now open at www.ubmdesign.com.

For more information on sponsorship, please contact Sean Raman, via email at [email protected] or via telephone at  415.947.6622.

About DESIGN (www.ubmdesign.com)
Held in key strategic technology development locations worldwide, UBM Electronics' DESIGN events are the global electronics industry's leading gatherings.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, DESIGN is the ideal venue for the electronics engineering community to learn, collaborate and recognize excellence. UBM Electronics' DESIGN events cater to the extremely technical, higher-learning needs of the world's top engineers while providing an unprecedented forum for the examination of the industry's pressing business challenges.  In addition, DESIGN West celebrates decades of unique local electronics industry culture, innovation and Silicon Valley's significant contributions to the global technology industry. The DESIGN event will take place on the East Coast, September 17-20, 2012 at The Hynes Convention Center.

About UBM Electronics 
UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN West, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information on DESIGN West 2012, please contact:  
Felicia Hamerman
Vice President, Marketing, UBM Electronics
516.562.5652
[email protected]

Media Contact:
Lynda Kaye
Kaye Public Relations
650.799.2888
[email protected]

SOURCE UBM Electronics

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