UBM Electronics Offers a Sneak Peek Inside EE Times Confidential's December Issue

SAN FRANCISCO, Dec. 22, 2010 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced a sneak peek inside the December issue of EE Times Confidential, a premium, subscription-based online intelligence report for business executives, investors, strategic marketers and financial analysts in the global electronics industry.  

(Logo:  http://photos.prnewswire.com/prnh/20101222/SF21388LOGO)  

Issue highlights include:

• BIG IDEA:  If You Can't Beat 'Em, Join Rambus

Why is Rambus, a memory IP vendor widely known for its hardball legal tactics, now in the LED lighting business?  Spurning the patent-troll model, Rambus is trying a new investment approach. While it helps expand the company's IP portfolio, Rambus' new move may turn out to be a godsend for inventors armed with big ideas but few resources to protect their IPs and advance their creations for broad market adoption.

• LAY OF THE LAND:  MediaTek Feels the Heat, Seeks a Comeback

Taiwanese fabless chip vendor MediaTek, which some have called the Qualcomm of Asia, defied gravity during last year's recession, growing by more than 20 percent while the wider semiconductor industry declined by roughly 10 percent. But 2010 has been a different story. Will the wireless chip vendor be able to keep pace with Asian rivals?  Read the full story here: http://www.eetimes.com/electronics-news/4211589/Feeling-the-heat--MediaTek-seeks-a-comeback

• AT A GLANCE:  Medtech's Bellyache

Staff and procedural changes at the U.S. Food and Drug Administration have the medtech sector's collective gut in a twist. What can you do about it?

• EET ON THE QT

There was no shortage of engineers who made meaningful contributions to the electronics industry in 2010. EET ON THE QT this month profiles a handful of people who we believe stood out this year across the many industries --ranging from smart phones and smart grids to electric cars and multicore processors. Find out who made the cut.

• VC WATCH:  Portuguese Startup Pursues Power IP Sans VC

• MARKET DATA:  China Flexing Its Muscles in BioMEMS Market

Microsystem demand in health care applications could triple in the next five years, to $4.5 billion. As the landscape for the supply chain and industry players takes shape, Yole Development foresees a much bigger role for China.

Each edition of EE Times Confidential provides an exploration of new business models, eco-systems, and hot technology trends to watch; a concise overview designed to give busy business executives a quick but complete rundown on a particular market, technology, or business issue; tracking of VC investment, startup births and deaths, as well as identifying new industry trends; exclusive news stories from an insider perspective- including business deals and new technology partnerships, personnel changes and analysis covering what's behind the news; and market intelligence, including the tracking of market data and technology advancements.  EE Times Confidential is available to subscribers as a downloadable PDF.  Its frequency is monthly and will increase to a twice a month frequency in the second half of 2011.  Additionally, EE Times Confidential subscribers receive a monthly electronic newsletter as well as email alerts.

EE Times Confidential subscribers access the online intelligence report through a secure website – www.eetimesconfidential.com– available solely for EE Times Confidential subscribers.  An annual subscription to EE Times Confidential is $497 per person and corporate subscriptions are available.  

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE UBM Electronics

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