UBM Electronics DESIGN West Conference & Exhibition: The Industry Converges at the Center of the Engineering Universe

SAN FRANCISCO, March 22, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today finalized the program for DESIGN West (March 26 – 29, 2012, McEnery Convention Center, San Jose, California.)   The U.S. electronics industry's largest exhibition, DESIGN West offers an extensive "Center of the Engineering Universe" educational agenda supported by more than 250 exhibiting electronics technology and product companies, including global companies such as Intel, Qualcomm, Texas Instruments, ARM®, Mouser Electronics, Freescale Semiconductor, Wind River, IBM, and more.  The attendee list includes technologists, engineers and system architects from the world's leading companies.  DESIGN West will welcome more than 150 registered journalists and industry analysts who will kick-off their conference interview schedule at UBM's unique "Inside Track" media event being held on Tuesday, March 27th in Room A2 at the McEnery Convention Center.

"DESIGN West is thrilled to serve as the conduit to help the engineering ecosystem solve the world's most challenging problems," said Colin Holland, Content Director, DESIGN West & UBM Electronics. "A record number of the industry's best and brightest will gather to learn and gain connections to the people and ideas that will create innovation and new products that you can only dream of.  The event has been completely electrified with seven technology specific summits, including Android, Black Hat, DesignMED, Sensors in Design, Designing with LEDs, Multicore DevCon and the rich foundation of the well-established Embedded Systems Conference (ESC)."  View Complete Event Guide.   

DESIGN West highlights include:

Keynote Addresses:
March 27: 9:30 AM: "Unleash the Genius Within!" - Thomas Dolby, Musician and Technical Innovator
March 28:  9:30 AM: "Driving Innovation in Electric Vehicles" - JB Straubel, Chief Technical Officer, Tesla Motors Inc.
March 29: 9:30 AM: "Creating a Defensive Embedded Security Mindset" - Robert Vamosi, Senior Security Analyst, CISSP & Author of When Gadgets Betray Us: The Dark Side of Our Infatuation with New Technologies

Seven Co-located "Center of the Engineering Universe" Summits
ESC – The Embedded Systems Conference & Exhibition.  Learn Today...Design Tomorrow.
Android Summit – Android: from embedded design to Apps development.
Black Hat Summit – Solutions for securing embedded systems from threats in today's global landscape.
DesignMED – Medical electronics design and regulatory issues.
Multicore DevCon – Practical solutions embedded multicore and multimedia designs.
EDN's Designing with LEDs – Design of high-brightness LEDs, in lighting and illumination.
Sensors in Design – The application of sensor technology in real-world products.

UBM Electronics 2012 Global Embedded Market Research Unveiled:
Thursday March 29, 9:30 AM: Results of UBM's Electronic 2012 Embedded Market Survey based on 1,704 respondents. Key findings include tools and work environment, applications, methods and processes, operating systems, and brands and chips currently used by or being considered by embedded electronics developers. 

Move It: Experiment with Freescale Sensors and Mechatronics Robot
Thursday March 29, 12:30 – 2:00 PM: Hands-on access to a new Freescale bi-pedal Mechatronics Robot and its powerful embedded integrated development environment. Tasks include reading the on-board alerometer, magnetic compass, and touch sensors and controlling the robot's legs and LEDs.

Free Sponsored Training Sessions
Provided throughout DESIGN West by leading electronics technology providers ACE, ARM, Cadence, ENEA, Freescale, IBM, Intel, NXP, Microchip, Micron, PTC, Qualcomm, Rohde & Schwarz, STMicroelectronics, Texas Instruments, Wind River and Xilinx.

Build Your Own Embedded Systems Program
Popular hands-on technical training designed to guide embedded engineers through system development for the content-rich world.

Sensor "Tool Swap"  
Live demos and chance to swap sensor-based hardware tool (evaluation module) for select TI sensor tools. Sponsored by TI and Mouser.

"The Inside Track" Press Conference Breakfast
Tuesday, March 27, 8:00 – 9:00 AM, DESIGN West Room A2, across from the DESIGN West Media Center:  All registered media and industry analysts are invited to join Kathy Astromoff, CEO of UBM Electronics, Colin Holland, DESIGN West Content Director and editors from UBM Electronics' publications for an exclusive look at the "2012 Embedded Market Study" results, key exhibitor announcements, industry trends and more.

DESIGN West registration is open at www.ubmdesign.com.

For more information on exhibiting or sponsorship, please contact Sean Raman, [email protected], 415.947.6622

Follow the News
Hashtag:  #designwest
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Follow DESIGN West news via UBMDesign   http://www.ubmdesign.com/breaking-news

About DESIGN (www.ubmdesign.com)
Held in key strategic technology development locations worldwide, UBM Electronics' DESIGN events are the global electronics industry's leading gatherings.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, DESIGN is the ideal venue for the electronics engineering community to learn, collaborate and recognize excellence. UBM Electronics' DESIGN events cater to the extremely technical, higher-learning needs of the world's top engineers while providing an unprecedented forum for the examination of the industry's pressing business challenges.  In addition, DESIGN West celebrates decades of unique local electronics industry culture, innovation and Silicon Valley's significant contributions to the global technology industry.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN West, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information on DESIGN West 2012 please contact:
Felicia Hamerman
Vice President, Marketing, UBM Electronics
516.562.5652
[email protected]

Media Contact:
Lynda Kaye
Kaye Public Relations
650.799.2888
[email protected]

SOURCE UBM Electronics

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