Ubisoft® Launches New E-stores with Demandware to Increase Digital Sales

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Sep 13, 2016, 08:00 ET

BURLINGTON, Mass., Sept. 13, 2016 /PRNewswire/ -- Demandware®, a Salesforce (NYSE: CRM) company and the industry-leading provider of enterprise cloud commerce solutions, today announced that Ubisoft® has launched a new online commerce backbone on the Demandware Commerce Cloud. The new sites enable sales and distribution of Ubisoft's digital and physical products to meet the company's global growth goals. Demandware partner OSF Global Services is leading the deployment and integration work.

Ubisoft® has set ambitious global growth objectives for its online business. By the end of 2016, Ubisoft® expects to be operating around 20 sites across Europe, United States, Australia, New Zealand, and Brazil on the Demandware Commerce Cloud. To further engage with its millions of gamers around the world, the e-store will be available in 7 languages, with a large range of payment options and a completely localized customer experience.

"The gaming market is rapidly evolving with innovation coming from the console manufacturers and game creators," stated Maxime Bosvieux, EMEA ecommerce director at Ubisoft®. "Ubisoft® needed a unified platform to reduce the complexity of managing the front office, such as the presentation of our offer, the promotions management, and the merchandising. Demandware gave us all of that and more – providing a best-in-class digital commerce solution and a cloud platform for rapid global rollout."

Ensuring rapid time-to-market for its products is a key factor of success for Ubisoft®. As one of the industry's best-selling new game franchises to date with more than 10 million registered users, Tom Clancy's The Division^TM takes place weeks after a devastating pandemic sweeps through New York on Black Friday. The Demandware Commerce Cloud's flexibility and scalability ensured that Ubisoft® could serve the extreme customer demand during the critical first days of the launch of a new game.

"Ubisoft® is a leader in the gaming industry and is an expert in the digital customer experience", said Jeffrey Barnett, chief operating officer at Demandware, a Salesforce company. "They are not a traditional retailer – their games are rich digital experiences unto themselves, so their ecommerce sites need to be a window into these virtual worlds. It is exciting to see how Ubisoft® has been able to use the Demandware Commerce Cloud to engage with their highly loyal customers around new and exciting games."

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Watch_Dogs, Tom Clancy's video game series, Rayman and Far Cry. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For its 2015-16 fiscal year Ubisoft generated sales of €1,394 million. To learn more, please visit www.ubisoftgroup.com.

About Demandware, a Salesforce company

Demandware, a Salesforce company, is the category-defining leader of enterprise cloud commerce solutions, empowering the world's leading retail brands to continuously innovate in the complex, consumer-driven world.

SOURCE Salesforce