U-Swirl Franchisees Open Four Cafes in June!

HENDERSON, Nev., June 30, 2011 /PRNewswire/ -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that franchisees have opened a total of four new cafes in the month of June.  This brings the total operating cafes in the system to 16.  The cafes that opened in June are located in Reno, NV, Chico, CA, Phoenix, AZ, and Boise, ID.

Terry Cartwright, Chief Operations Officer, says, "This year U-Swirl has already expanded from 10 cafes to 16 in six months, with four of them opening in June.  It is a good indication of consumer demand for the product and overall experience at U-Swirl.  As most stores we opened in June represent second and third locations developed by the same franchisee, I believe the public can begin to understand our franchise model and how effectively and efficiently we can penetrate a market place to satisfy that demand." Continuing, Cartwright says, "The majority of our franchisees are area developers with extensive business backgrounds, which provides U-Swirl with the ongoing opportunity to expand very quickly in multiple markets across the nation."

You may find Information on U-Swirl,Inc. on the company's website http://www.u-swirl.com/.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's  periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report  for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

SOURCE U-Swirl, Inc.

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