Two New Bracelets Inspired by PANDORA's Charm Bracelet

COLUMBIA, Md., Sept. 28, 2011 /PRNewswire/ -- PANDORA unveils an exciting option for women to design uniquely personal jewelry: two elegant sterling silver bracelets that hold any decorative clip in the brand's entire line. One of the bracelets holds a single clip, the other as many as five, providing beautiful showcases for clips signifying women's unforgettable moments and their dreams for wonderful experiences yet to come.

(Photo: http://photos.prnewswire.com/prnh/20110928/DC76951-a)

(Photo: http://photos.prnewswire.com/prnh/20110928/DC76951-b)

The bracelets epitomize the brand's design concept: exquisite-looking, yet affordable, jewelry that can be as unique as each and every woman who wears PANDORA.

The versatile design of the new bracelets is inspired by PANDORA's popular charm bracelet, which women customize by selecting interchangeable charms and clips. As with the charm bracelets, each fine piece that women add to the sterling silver bracelets creates a lasting, deeply personal symbol of life's unforgettable moments and precious dreams.

New clips. Unique looks.

The latest clips from PANDORA have edgy shapes and finishes evoking this season's nostalgic rock theme, including one clip featuring both sterling silver and black rhodium sterling silver, that playfully mimics studs on a leather jacket. Women can mix and match their clips on the new bracelets to design uniquely personal looks to fit any mood or occasion.

Additional photos available upon request.

ABOUT PANDORA

PANDORA has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with handset gemstones. Perfect for any occasion, PANDORA jewelry is sold in 55 countries on six continents in more than 10,000 locations, including nearly 500 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For investor information, please visit www.pandoragroup.com.

SOURCE PANDORA