Two market leaders join forces to produce game-changing line of impact-protective, hard case solutions
PETALUMA, Calif., Sept. 15, 2014 /PRNewswire/ -- Lowepro, the leading maker of photography carrying solutions, partners with Underwater Kinetics, manufacturer of uncompromising performance products, to launch the most extreme protection solution in Lowepro's Professional Collection: the Hardside Series of camera cases.
Tested to a rating of IP67, which translates to 100% protection against the ingress of dust and sand, and makes it watertight for at least 30 minutes under 15cm to 1m of water, these hardworking cases double up on protection and versatility with a tough outer shell of formed ABS resin and a removable, soft-sided insert with a padded divider system.
"We knew it would take a lot of research and development to play in this category," said Kevin Crandall, Lowepro director of design and development. "To do it right, we chose Underwater Kinetics, the leading manufacturer of ultra-rugged dry cases, to offer a truly airtight solution – and I mean truly airtight. The long-lasting and durable silicone gasket and seal is virtually maintenance free, unlike other hard cases, and restricts all moisture and debris from getting into the camera case."
The Hardside Series is comprised of three cases: Hardside 400 Photo and 300 Photo for DSLR kits, and Hardside 200 Video to house action cam kits such as GoPro®. To differentiate among existing, foam-filled and single set-up camera cases in the market today, each Hardside case includes a protective and fully customizable photo/video insert with Lowepro's padded divider system. Tuck-away backpack straps and zippered pockets provide a versatile, out-of-the-case option for photographers and videographers who like to have a Plan B option on their shoots.
Studio, location and traveling professionals will appreciate the stackable form factor of Hardside Series cases. You can store, lock, carry and ship with ease – and Hardside 300 Photo and 200 Video meet standard airline carry-on requirements (less than 45 linear in. / 114.3 cm).
The Hardside Series also includes these premium features: integrated release valves in the latches for automatic pressure equalization in low and high altitudes; interior organization pocket on inside lid of insert; sturdy lift handles; plus full-length piano hinge on back, and lockable handles on hard case.
Hardside 400 Photo fits: Pro DSLR with 70-200mm f/2.8 lens attached; 6-8 lenses; accessories
US MSRP $249.95
Hardside 300 Photo fits: DSLR with 70-200mm f/2.8 lens attached; 4-6 lenses or flashes; accessories
US MSRP $199.95
Hardside 200 Video fits: 5-10 action cams (such as GoPro®); multiple mounts and attachments; accessories
US MSRP $169.95
For more information: lowepro.com/hardside
ABOUT UNDERWATER KINETICS
Underwater Kinetics, also known as UK, was founded in the early 70's as a San Diego based manufacturer of SCUBA accessories, weatherproof industrial lighting and hard shell protective cases. At its facility in Poway, California, UK maintains a complete plastic injection molding and tooling operation as well as product development, manufacturing, sales and distribution groups. It does its best to be a good environmental citizen by using environmentally friendly materials, electrical energy conservation and recycling materials. As a member of the action sports industry, we encourage all of our customers to be their best.
ABOUT LOWEPRO
For 47 years and counting, Lowepro bags have been traveling the world, earning the loyalty and admiration of the best photographers, and setting the industry standard for innovative functionality and remarkable protection. Spanning three collections – professional, outdoor and urban – Lowepro designs and develops protective carrying solutions for specific activities and environments. Wherever your passions and pursuits take you, chances are you'll find us there. To learn more, please visit lowepro.com.
Media Contact:
Adam Lee
469 375 0311
[email protected]
SOURCE Lowepro
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