Two Awards: New 2012 Fiat 500 Wins "Best Value" and "Best New Design" at the 2011 TAWA Spring Roundup Competition

AUBURN HILLS, Mich., May 4, 2011 /PRNewswire/ --

• New 2012 Fiat 500 wins two top honors, adding to its more than 60 international awards
• TAWA Spring Roundup recognition marks the start of Fiat 500 awards in North America
• New 2012 Fiat 500 delivers contemporary Italian styling, beautiful craftsmanship and city-friendly proportions combined with intelligent adaptations for American roads
• New 1.4-liter engine with state-of-the-art MultiAir® technology, invented and patented by FIAT, delivers power, fuel efficiency and refinement
• Starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $15,500

Members of the Texas Auto Writers Association (TAWA) voted the new 2012 Fiat 500 (Cinquecento) "Best Value" and "Best New Design" at the 2011 TAWA Spring Roundup hosted at the Texas Motor Speedway. The Fiat 500 received two of the competitions eight awards.

"At its first TAWA Spring Roundup competition, the FIAT Brand surprised us by delivering one of the fiercest and most praised vehicle entries," said Michael Herzing, President – TAWA and publisher of LetsTalkWheels.com. "Winning both 'Best Value' and 'Best New Design' titles this year was no easy feat. With more than 50 competitor vehicles to pick from, not one could match the Fiat 500's unique combination of Italian design, cool personalization features and fun-to-drive dynamics for the overall value."

The 2011 Spring Roundup event was held May 2 at Texas Motor Speedway and featured more than 50 vehicles from various manufacturers, all vying for a top award from more than 50 of the TAWA journalists in attendance.

"We are extremely honored that the TAWA members chose our new 2012 Fiat 500 as the 'Best Value' and 'Best New Design' at this year's Spring Roundup," said Laura Soave, Head of FIAT Brand North America. "We knew coming here that Texas is a market open to new products and ideas. The Fiat 500 has won more than 60 awards worldwide, and the recognition from the Texas Auto Writers Association confirms that the global appeal of the Fiat 500 is captivating the American public."

About the New 2012 Fiat 500

With beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version an icon – the new Fiat 500 is relevant for an entirely new generation of drivers.

Modernizing the successful formula from its past, the new Fiat 500 caters to an entirely new generation who want their vehicle to be as engaging, individualized, ecologically responsible and technologically savvy as they are.

The new 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger A-segment size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every new Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The 2012 Fiat 500 Pop model has a MSRP of $15,500 (excluding $500 destination) and is available at FIAT Studios nationwide.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, followed by the Fiat 500C (cabrio) in spring.

SOURCE Chrysler Group LLC

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