TWIX® invents device that takes coffee to the next level

Chocolate Brand introduces new way for fans to stir up mouthwatering coffee flavor

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Apr 16, 2019, 08:05 ET

HACKETTSTOWN, N.J., April 16, 2019 /PRNewswire/ -- The world of coffee has seen its fair share of interesting innovations and pairings over the years, from nitro brews to signature spices. But, coffee-drinkers aspire for their coffee to be a delicious experience in addition to just a java jolt. So TWIX® is giving it to them, with a game-changing new device.

TWIX® invents device that takes coffee to the next level - Chocolate Brand introduces new way for fans to stir up mouthwatering coffee flavor

Twix logo (PRNewsfoto/Mars, Incorporated)

To celebrate this tasty union of enjoying a TWIX® and coffee together, the brand is unveiling the extremely limited-edition TWIX® Meltdown via the TWIX® Instagram handle - a first-of-its-kind product that allows fans to place a Left TWIX® or Right TWIX® into any cup of hot coffee and pull out just the cookie, leaving them with a chocolatey, caramely TWIX® coffee. The brand expects the TWIX® Meltdown to be the greatest thing to happen to coffee since the coffee bean.

"Enjoying a TWIX® and coffee together felt like a natural pairing," said Michelle Deignan, TWIX® Brand Director, Mars Wrigley Confectionery. "So it only seemed appropriate to provide consumers a way to combine the two, literally."

Consumers can learn more about this surprising pairing and have the chance to receive a limited-edition TWIX® Meltdown device by following TWIX® on Instagram beginning April 25, 2019. Please see official rules for details.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With an excess of $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated