Twin Peaks Research Announces New Focus on Onboarding Services
SUDBURY, Mass., March 10, 2016 /PRNewswire/ -- Twin Peaks Research (TPR), a provider of training, instructional videos and professional services, is expanding its mission to focus on customer onboarding services.
As part of this new focus, TPR will provide custom onboarding programs to technology companies on a private-label basis. The objective of this initiative is to ensure that new customers can quickly move beyond their initial purchase of a product to a level of proficiency that leads them to a significant outcome within their first 90 days of ownership.
"It's no secret that fast-growing technology companies rarely have the bandwidth, experience or expertise to properly support and engage all their early-stage customers," says TPR founder and CEO Mark Flanagan. "As a result, these companies often suffer high attrition rates, low post-sale services revenue, and, in many cases, have to deal with a high level of customer dissatisfaction. Their revenues literally vanish like water pouring out of a leaky bucket."
David Skok, General Partner at Matrix Partners, recently pointed out in his 'for Entrepreneurs' blog, "If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business. At 2% monthly churn, you are losing about 22% of your revenue every year. That is nearly a quarter of your revenue!... As the business gets bigger, this will become a major drag on growth."
Flanagan notes that TPR has created a full portfolio of pre- and post-sale services for developers of Alpha Anywhere, Alpha Software Corporation's rapid mobile application development platform. These services include a new customer onboarding program, live training courses, instructional video tutorials, one-on-one advisory services like mentoring, and enterprise support plans.
"Our training courses, programs and services have proven to be both commercially successful and very highly rated by Alpha's developer community. In a little more than two years, TPR has set a new standard for excellence within a very demanding customer base," says Flanagan. "Now we're prepared to extend our activities to additional emerging technology companies."
You can expect to see a steadily expanding portfolio of Alpha Anywhere-related products and services under a new name – Alpha Technical Solutions (ATS). The new onboarding business – Twin Peaks Research (TPR) - will provide outsourced services for additional technology companies on a private-label basis.
About Twin Peaks Research
Twin Peaks Research (TPR) provides technology companies with the onboarding services they need to ensure that their customers can quickly move from their initial purchase decision to a level of proficiency that produces success and ongoing engagement with complex products in the shortest amount of time possible. These services, which TPR provides on an outsourced basis, include "Getting Started" programs, Level 1 technical support, remote learning options, instructional videos and video libraries, ongoing analytics, one-on-one mentoring, and Proof of Concept (POC) development, among others. For more information, visit www.twinpeaksresearchllc.com.
About Alpha Technology Solutions
Alpha Technology Solutions (ATS), a TPR Company, enables software developers to get the most out of their investment in Alpha Anywhere, Alpha Software's rapid mobile application development platform, by providing them with high quality, professional training courses, instructional videos and professional services. The Company's products and services provide these developers with the knowledge and hands-on experience they need to create extraordinary business applications for the Mobile Era in the fastest, most efficient and cost-effective way possible. For more information, visit www.alphatechnologysolutions.com.
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Mark Flanagan, 508-922-7605
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SOURCE Twin Peaks Research
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