Twenty-thousand Vie To Reclaim Their Bathroom Space & Products
Dove® Men+Care(TM) Hair Rewards "Hair to the Throne" Contest Winners With Greater Share of Shower and $30,000 in exclusive prizes
ENGLEWOOD CLIFFS, N.J., Dec. 15, 2014 /PRNewswire/ -- Dove® Men+CareTM Hair crowned the winner of its nationwide "Hair to the Throne" bathroom makeover contest today. Thousands of men across the country, who typically have less than one-third of the total bathroom space, competed for the chance to reclaim a bathroom space of their own—and the dedicated, masculine Dove® Men+CareTM Hair grooming products to stock it.
In fact, 9 in 10 men turn to their partner's products in the shower†—and shampoo and conditioner are the most popular picks. To help both partners carve out a space for their grooming and care needs, Dove® Men+CareTM Hair launched the "Hair to the Throne" contest this fall. Up for grabs was $30,000 in bathroom-renovation prizes (3 prizes total), as well as an exclusive space-transforming consultation with celebrated home experts, Mark and Theresa Clement for the Grand Prize winner. The Clements, married for 10 years themselves and fixtures on such programs like DIYNetwork.com and HGTVPro.com, will travel to the winner's home later this year to offer tips, tricks and recommendations to make the most of their space.
"Men increasingly identify grooming as important to their lives, careers and confidence," says Rob Candelino, VP of Brand Building, Unilever. "We're eager to reward our winner, Brian McEwen, with the space to prioritize these needs—as well as the masculine grooming solutions we've offered since our brand launch in 2010."
McEwen, who is expecting the arrival of his third daughter in February, is eager to adopt new, space-saving solutions to suit everyone in his growing family. "We're really honored to receive this prize—which is definitely going to be a game changer in our day-to-day life," says the Wake Forest Native, who has two daughters with his wife, Adriana. "I'm happy we're able to design a bathroom for all of our needs. It truly couldn't come at a better time."
The Clement's unique DIY sensibility and discerning design eye will be put to use during an exclusive consultation with the McEwen family on December 17th, 2014.
Learn more about the full line of products by visiting www.dovemencare.com, DOVE® MEN+CARE® on Facebook (Facebook.com/DoveMenCareUS) or following DOVE® MEN+CARE® on Twitter (@DoveMenCare).
About the Dove® Men+Care™ Hair Survey
The Dove® Men+Care™ Hair Survey was conducted online and administered by Ebiquity between July 22 – August 4, 2014 among a total sample of 2,800 U.S. couples, age 30 to 50. Couples are defined as men and women who are married or living together. Overall the margin of error is +/- 1.8 percentage points at the 95% confidence level. Results were balanced by region, have been Sigma validated and follow standard Unilever surveying protocol.
About Dove® Men+Care® US
Dove Men+Care is the first range of products from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.
About Mark and Theresa Clement
Home improvement duo Mark and Theresa Clement continue to share their design & building expertise with viewers across America. The husband and wife team has created makeovers for top networks such as the DIYNetwork.com, and HGTVPro.com. The couple also hosts a weekly radio show called, "MyFixitUpLife:" fusing Mark's how-to brilliance and Theresa's formal architecture and design experience to provide expert advice to their listeners. Mark is the author of the critically acclaimed novel, "The Carpenter's Notebook," and was formerly the executive editor of "Tools of the Trade" magazine, while Theresa penned the "Do-It-Yourself Home Improvement" and "DIY Quick Fix" guides. The couple resides in Philadelphia with their two young children, Lexi and Jack, who are already showing a knack with tools!
Contact:
Anne Norcia/Edelman
212-642-7773
[email protected]
Kathryn Fernandez/Unilever
[email protected]
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SOURCE Dove Men+Care
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