Twentieth Century Fox Home Entertainment Selects Hill & Knowlton as Agency of Record
LOS ANGELES, Oct. 4 /PRNewswire/ -- Twentieth Century Fox Home Entertainment has selected Hill & Knowlton as communications consultancy of record for its US business. Effective immediately, the assignment includes working alongside Twentieth Century Fox Home Entertainment on the corporate and consumer communication campaigns for all Fox film and television programming, acquisitions and original productions on Blu-ray disc and DVD.
"Hill & Knowlton is a reputable agency that brings along invaluable knowledge, creativity and resources giving them a distinct edge in the industry," said James Finn, senior vice president, Corporate and Consumer Communications, Twentieth Century Fox Home Entertainment. "Their divergent thinking will complement our strategic publicity campaigns."
Hill & Knowlton's Los Angeles-based entertainment-tech team will lead activities with support from the New York offices and bringing in regional offices as needed.
"The industry is undergoing an exciting shift, and we look forward to working with Twentieth Century Fox Home Entertainment to help showcase the quality premium home entertainment experience and to captivate consumers," said Hope Boonshaft, executive vice president and general manager, Los Angeles, Hill & Knowlton.
Twentieth Century Fox Home Entertainment joins H&K's growing portfolio of entertainment clients that include Dolby, THX, Technicolor and Blockbuster.
About H&K
Hill & Knowlton (www.hillandknowlton.us) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 79 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP (NASDAQ: WPPGY, www.wpp.com), the world's largest communications services group.
SOURCE Hill & Knowlton
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