TV Star Alexandra Breckenridge Cast as New 'Spokes-Belly' of Palmer's Pregnancy Range!
Expecting Actress Stars in Trusted Skincare Brand's Latest Ad Campaign
ENGLEWOOD CLIFFS, N.J., Nov. 3, 2017 /PRNewswire/ -- Palmer's Cocoa Butter Formula has cast "This is Us" actress, Alexandra Breckenridge, as the new star of their popular pregnancy ad campaign. Due this December with her second child, Breckenridge will bare her pregnant belly for the brand as the face of its new, enhanced stretch mark range, set to launch in February 2018. As the No. 1 stretch mark brand in the U.S., Palmer's has reformulated their line, with even more natural and efficacious formulas. The updated range, including Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks and Tummy Butter for Stretch Marks, will be featured in the new ads with Breckenridge.
Known for her roles in TV projects such as "True Blood," The Walking Dead," "American Horror Story," and mega-hit drama series "This is Us," Alexandra will share her beautiful pregnancy with the world in Palmer's new campaign ads. Filmed at a private residence in the Los Angeles area on November 2, 2017, the ads will center around the theme that everything changes during pregnancy.
"As a longtime Palmer's lover, I have trusted the brand's products to keep my skin looking healthy and feeling amazing throughout my pregnancy journey," said Breckenridge. "I'm so excited to share my pregnancy experience – and my belly – with the world through this partnership. Palmer's has truly enhanced my natural 'pregnancy glow' and have allowed me to feel comfortable and confident."
For over forty years, Palmer's Cocoa Butter Formula has been the trusted brand to help new and expectant mothers – celebrities and consumers alike – fight stretch marks and feel confident in their changing bodies. Palmer's New Enhanced Stretch Mark Formulas help improve skin elasticity and reduce the appearance of stretch marks during and after pregnancy or weight fluctuation.
Formulated with natural skin-loving ingredients like Cocoa Butter, Vitamin E and pure oils, Palmer's new enhanced stretch mark products keep skin moisturized and smooth. The products are free of mineral oil, parabens, phthalates, artificial dyes and are hypoallergenic and dermatologist tested, for healthy skin during pregnancy!
"The storied ad campaigns for our stretch mark range have become a true celebration of the confidence that comes along with the joy of pregnancy and we are thrilled that Alexandra Breckenridge is the latest star to share her journey with us," said Jennifer Leonard, E.T. Browne Senior Product Manager. "With the launch of our Palmer's New Enhanced Stretch Mark Formulas this winter, this campaign will document the natural beauty of pregnancy and give an intimate glimpse of early motherhood with all of our fans."
The ad campaign will roll out beginning in February 2018 in print and digital properties, and on television and radio.
To learn more about Palmer's, visit www.palmers.com or on Twitter, Facebook or Instagram.
About E.T. Browne Drug Co., Inc.
Founded more than 175 years ago as one of America's first skin care companies, E.T. Browne Drug Co., Inc. is a leader in treatment-oriented beauty products with its trusted Palmer's® brand. The name Palmer's® is synonymous with high-quality natural skin and hair care product lines including Cocoa Butter Formula, Shea Formula, Skin Success, Olive Oil Formula, Coconut Oil Formula and Eventone.
SOURCE Palmer's
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