TV Personality Lo Bosworth Kicks Off Her Summer With the 2010 NIVEA 'Good-Bye Cellulite, Hello Bikini! Challenge'

WILTON, Conn., May 25 /PRNewswire/ -- Lo Bosworth (The Hills) announces her participation in the 2010 NIVEA "Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skincare with NIVEA Good-bye Cellulite products, such as the new Good-bye Cellulite Fast Acting Serum and the advanced Good-bye Cellulite Gel-Cream, to help visibly reduce the appearance of cellulite and increase bikini confidence. Like most women, Bosworth, who already eats healthy and exercises regularly, wants to take the extra step to keep her skin looking smooth, just in time for summer.

"I'm not afraid to tell the world that I have cellulite- most women do. It's more common than people think," said Bosworth. "I am so excited that with the help of NIVEA and the 'Good-bye Cellulite, Hello Bikini! Challenge', I can take control of my body and feel even more confident on the beach this summer."

Bosworth is encouraging women everywhere to join her in the challenge to get tough on cellulite, to get that bikini confidence.  Women can register to take part in the challenge by visiting www.NIVEAusa.com/bikini. Bosworth will also be documenting her progress throughout the four-week challenge via Twitter at www.twitter.com/lobosworth.

"NIVEA is thrilled to have Lo Bosworth join the 2010 NIVEA 'Good-bye Cellulite, Hello Bikini! Challenge,'" said Nicolas Maurer, Vice President, Marketing, Beiersdorf USA, Inc. "She is a rising star that women everywhere can relate to. With the help of our unique diet and exercise program and Good-bye Cellulite products, she, along with women across America, can see real results that lead to smooth and beautiful skin."

About NIVEA

NIVEA is manufactured by Beiersdorf AG, a leading international company of branded consumer products for skin and beauty care. Beiersdorf stands for leading international brands like NIVEA, Eucerin, Aquaphor and la prairie, 125 years of experience in research and development, and strong international presence. For more information on Beiersdorf, visit our Web site, www.beiersdorf.com.

SOURCE NIVEA