TV One Passes 50 Million Household Subscriber Mark

SILVER SPRING, Md., March 1 /PRNewswire/ -- TV One, one of the fastest growing cable networks to launch in the past decade, has surpassed the 50-million household subscriber mark, according to the March 2010 Nielsen universe estimates.

The entertainment and lifestyle network for African American adults that launched six years ago is now available in more than 50.1 million U.S. households, according to the March 2010 Nielsen universe estimates. TV One launched on January 19, 2004 in 2.2 million households.

Recent launches include Cox Communications in Phoenix and Tucson, AZ; Bright House Networks in Bakersfield, CA; Insight in Lexington, Covington, and Bowling Green, KY and Evansville, IN; Time Warner Cable in Syracuse and Green Bay, WI; Mediacom in Valdosta and Columbus, GA; St. Croix Cablevision and Innovative Cable in the U.S. Virgin Islands; Metrocast in St. Mary's, MD; Suddenlink Communications in Ruston, LA; and TV Maxx in Houston, TX.

"At a time when distributors are extremely selective about launching linear networks, we applaud our distribution partners for recognizing the quality and value in TV One and its programming," said TV One President and CEO Johnathan Rodgers. "We are particularly pleased that distributors are recognizing the value of diversifying their lineups and adding TV One beyond the markets that have a traditionally high percentage of African American households."

"We've been successful expanding into new markets because with TV One, we not only offer quality content, we also provide customized local marketing programs to connect the extremely valuable African American adult consumer and our distribution partners," added Michelle Rice, executive vice president of affiliate sales and marketing. "Our non-linear content, such as VOD and broadband content, as well as our TV One High Def channel, allows distributors to market new digital products and create value among this audience."

Launched in January 2004, TV One (www.tvoneonline.com) serves more than 50.1 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers.  In December 2008, the company launched TV One High Def, which now serves more than 5.5 million households. TV One's investors include Radio One (Nasdaq: ROIA and ROIAK; www.radio-one.com), the largest radio company that primarily targets African American and urban listeners;  Comcast Corporation (Nasdaq: CMCSA and CMCSK; www.comcast.com), the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; and Opportunity Capital Partners.

SOURCE TV One

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