Turtle Wax Introduces The Only Car Care System Featuring New Smart Shield Technology™

CHICAGO, March 4, 2015 /PRNewswire/ -- Straight out of the innovation lab from Turtle Wax's Chicago-area headquarters, Turtle Wax® ICE® Premium Car Care with new Smart Shield Technology™ is revolutionizing car care nationwide. The new Smart Shield™ line contains six exterior automotive products that work in combination, essentially formulating a "shield" with each application.

The formula was developed by Turtle Wax using the most advanced scientific polymer engineering.  With every Smart Shield product used, interlocking polymers increase the level of shine and protection, maximizing each step in the car care routine. Car lovers can use any combination of Smart Shield products to add a Lasting Diamond Brilliance to their car's finish.

"At Turtle Wax, we have a group of passionate scientists who never stop formulating for better car care," said Sandy Kolkey, chief marketing officer, Turtle Wax. "The new Smart Shield Technology is our most advanced and impressive product line to date, and whether you use one or all six of the products, you'll notice a transformation on your car."

The new products within the Smart Shield system include:

• ICE® Wash & Wax: The first step in any car care routine, ICE® Wash & Wax delivers unbeatable foaming and cleaning. Now with Smart Shield Technology and Carnauba Wax, ICE Wash & Wax is Turtle Wax's best shining wash ever produced. Retail value: $9.99.
• ICE® Shine Lock™ Sealant: The New ICE® Shine Lock™ Sealant is the foundation of the Smart Shield system and is the first layer of protection for your car. Delivering 12 months of protection in just 15 minutes, the super concentrated formula is enough for up to four cars and works on all exterior surfaces, even glass.  By building an invisible barrier, Shine Lock Sealant protects your clear coat through all four seasons. Retail value: $19.99.
• ICE® Liquid & Paste Wax: ICE® Liquid & Paste Wax with Smart Shield Technology provides an added layer of protection and deepens the lasting, reflective shine. The liquid or paste can be applied to all exterior surfaces without leaving a white residue even in direct sunlight. For best results, apply a fresh coat before every season.  Retail value: $17.99 (liquid) & $14.99 (paste).
• ICE® Spray Wax: ICE® Spray Wax with Smart Shield Technology is the longest lasting premium spray wax from Turtle Wax. All it takes is 10 additional minutes for a boost in protection and brilliant shine after every car wash. Retail value:  $9.99.
• ICE® Detailer: ICE® Detailer is used for quick clean-ups to remove light dust, fingerprints and spots before they become stains. Designed specifically to work with all products in the Smart Shield Technology system and to boost shine. Retail value:  $9.99.

The new line of Smart Shield products are ideal for every car lover, from ultimate enthusiasts searching for high-end products, to beginners looking for the easiest way to keep their car looking pristine and protected. Look for Smart Shield products in select retailers where car care products are sold nationwide.  

For more information about the Smart Shield system and ICE products, visit www.TurtleWax.com. Love the product, or have comments? Post a review online directly on www.TurtleWax.com. And don't forget to follow us on Facebook, Twitter and Instagram to stay up to date with the latest and greatest from Turtle Wax.  

About Turtle Wax
For the past 70 years, Turtle Wax has been a leader in the car care industry, formulating innovative product lines to meet the ever changing needs of both car consumers and the automotive industry. With humble roots in Chicago, Ill., Turtle Wax continues to be a family-owned and operated business with sales in more than 90 countries. Give your car the best in shine and protection with Turtle Wax. For more information visit www.TurtleWax.com or follow Turtle Wax on Facebook and Twitter.

Media Contact
Maureen Murray
312.396.4390
[email protected]

SOURCE Turtle Wax

Related Links

https://www.turtlewax.com

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