Turtle Wax® Awards National #Reflectie Contest Winner With 2015 Ford® Mustang®

CHICAGO, Dec. 16, 2014 /PRNewswire/ -- While most of America was snapping "selfies" this summer, car enthusiasts from coast-to-coast were all about the Turtle Wax #Reflectie – a photograph or self-portrait that's taken in the shine of a freshly waxed car.  Nearly 6,000 people submitted their Reflecties for a chance to win a 2015 Ford Mustang, but it was Michael McKinnon from Snohomish, Wash. that was awarded the top prize for his submission.

"A Reflectie is what materializes from the excitement you get when your car is freshly washed, waxed and ready to hit the road," said Sandy Kolkey, Chief Marketing Officer for Turtle Wax. "Turtle Wax fans are literally so thrilled with the performance of our products that they can't wait to showcase their shine, share photos with their friends and celebrate a job well done."  

From May through July, drivers and car fans alike were invited to snap a Reflectie and tag it on Twitter, Instagram or Facebook for a chance to win. Drivers also shared their Reflecties on TurtleWax.com/Reflectie. In August, 10 finalists were chosen and America voted on their favorites.  Michael's nearly 2,000 votes sealed the deal and secured him as the proud new owner of the 2015 Ford Mustang.

"I am thrilled to have won and thankful to Turtle Wax for creating this fun program – my garage just got a major upgrade," said Michael McKinnon. "I am what you would call a 'car guy' and I know that the fresh look of a car is a reflection of yourself. I had fun selecting the perfect photo to enter."

With the Reflectie contest over, next on the mind of car lovers is prepping for the cold winter ahead. Now is the perfect time to winterize your car in preparation for snowy roads while keeping that shine worthy of a Reflectie. Below are some winterizing tips from the Turtle Wax Shine Center.

• Keep it clean – First, hose down the car to remove debris and wash with a specially formulated car wash one section at a time. Next, thoroughly spray off the car, then wipe it dry with a clean chamois or cotton terry towel. 
• Check Tires – Get tires winter ready by first examining their tread. Thin or uneven tread wear does not provide good traction and can be very dangerous in winter weather. After you have assessed the condition of the tires, apply a shiny, black tire spray that will keep them in tip-top shape all winter long, like Turtle Wax^® Jet Black™ Black Endura-Shine Tire Coat Kit.
• Wax on – Road salt, snow and inclement conditions are terrible for your car. Applying a long lasting wax such as Turtle Wax^® ICE^® Liquid Wax will protect its shine and actually repel contaminants from harming the finish.
• Change the Oil – Now is the perfect time to make sure that all oil and fluid receptacles are full.
• Always be Prepared – Keep an emergency kit in the trunk in case of an accident or getting stranded in bad weather. It should include a small first-aid kit, flashlight, blanket, gloves, ice scraper, small shovel, etc.

For more information about the Reflectie and the complete Turtle Wax product line, visit www.TurtleWax.com. 

About Turtle Wax
Turtle Wax, Inc.^® is a world leader in car care with sales in over 90 countries. Founded more than 70 years ago in Chicago, Ill., the company is recognized for its continuous innovation in car appearance care products for the retail consumer market. For more information, visit www.turtlewax.com or follow Turtle Wax on Facebook and Twitter.

Media Contact
Kelly Cagney
312.396.9749
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SOURCE Turtle Wax

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