Turning Brown Into Green... Gelson's Celebrates Earth Day By Donating Brown-Bag Fees To Four Environmental Groups

ENCINO, Calif., April 19, 2016 /PRNewswire/ -- To celebrate Earth Day (April 22) and in the spirit of giving, Gelson's is donating $5,000 each to four environmental organizations – Heal the Bay, Tree People, Grades of Green and San Dieguito River Valley Conservancy – in order to support their missions.

The donation to these four nonprofits is funded by brown bag fees, collected throughout the year in 14 of 23 Gelson's stores as mandated by local legislation.  The 10-cent per bag fee is charged to customers who opt to buy paper bags, rather than supply their own reusable bags, in communities where plastic bags are banned.

Rob McDougall, president and CEO of Gelson's, noted, "While many of our customers have made the switch to reusable bags, some of our shoppers still elect to purchase paper bags.
In recognition of Earth Day and the importance of conserving resources, we chose to dedicate funds to these four worthwhile organizations, who share a dedication to preserving our beautiful Southern California environment."

To learn more about the beneficiary groups, please visit their websites:
http://www.healthebay.org/ 
https://www.treepeople.org/ 
http://www.gradesofgreen.org/ 
http://sandieguitorivervalleyconservancy.org/

About Gelson's
Founded in 1951, Gelson's currently operates 23 full-service specialty grocery stores in Southern California.  Each Gelson's Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market.  Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience.  With over 60 years of experience, Gelson's in-house experts know Southern California's lifestyle and are driven to find only the best foods and exclusive values for their customers.  Gelson's is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes.  This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items.  For more information about Gelson's, please visit www.gelsons.com.

SOURCE Gelson's

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