Turkcell Becomes the First Operator in the World to Integrate its Location-Based Mobile Application With Windows Live Messenger

ISTANBUL, October 13, 2010 /PRNewswire-FirstCall/ -- Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey, is delighted to announce that Turkcell has become the first operator in the world to integrate its location-based mobile application with Windows Live Messenger. The application is "GEZENZI", one of the world's first location-based Web 2.0 micro-blogging platforms.

Microsoft released the final version of Windows Live Essentials 2011 with the slogan "The World is turning around you" on 5 October 2010. Windows Live Essentials 2011 includes tools for photo editing and management, making movies, instant messaging, e-mail, blogging, managing your child's time online, and more. "GEZENZI", which is integrated within Microsoft Windows Live Messenger through Messenger Connect Platform, roughly translates as "share traces of your life" and is a permission-based service enabling members to use a Gezenzi map to exchange information about places they encounter in their daily lives and travels. ( http://www.gezenzi.com )

Gezenzi users will now be able to leave their foot prints, socialize and invite their Windows Live friends to Gezenzi simply by matching their Windows Live IDs with their Gezenzi accounts.

Turkcell's Chief Product and Services Management Officer, Cenk Bayrakdar, said: "So far, we have differentiated ourselves with cutting edge applications like mobile payment, mobile signature, mobile education, telemetry applications, e-government applications and various products and services that ease the lives of our subscribers. We are continually generating new platforms to meet the needs of our subscribers, enhancing the ways in which they can socialize. Our cooperation with Microsoft means that "Gezenzi.com", Turkey's first location-based social sharing platform website, has become one of the first services using "Messenger Connect" in the world. Once again, we are proud that Turkcell is leading the way in innovative thinking and initiatives."

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey with 33.9 million postpaid and prepaid customers and a market share of approximately 55% as of June 30, 2010 (Source: Operators' announcements). Turkcell provides high quality data and voice services to approximately 80% of the Turkish population through its 3G technology supported network and to 99.05% of the Turkish population through its 2G technology supported network. Turkcell reported TRY2.2 billion ($1.5 billion) net revenue for the period ended June 30, 2010 and its total assets reached TRY14.0 billion ($8.9 billion) as of June 30, 2010. Turkcell has become one of the first operators among the global operators to have implemented HSDPA+ and to reach to 42.2 Mbps speed with HSPA multi carrier solution. Turkcell is a leading regional player and has interests in international mobile operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine which, together with its Turkish operations, had approximately 62.0 million subscribers as of June 30, 2010. Turkcell has been listed on the NYSE and the ISE since July 2000 and is the only NYSE-listed company in Turkey and is among the top 15% of companies listed on NYSE by its size as of April 2010. 51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Çukurova Holding, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.01% by others while the remaining 33.55% is free float. Read more at http://www.turkcell.com.tr/en

    For further information please contact Turkcell

    Nihat Narin, Investor and International Media Relations
    Tel: +90-212-313-1244
    Email: [email protected]
    [email protected]

    http://www.turkcell.com.tr

SOURCE Turkcell

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