Turkcell And Enterproid Partner To Deliver Dual Persona Solution For BYOD

ISTANBUL and NEW YORK, Oct. 15, 2012 /PRNewswire/ -- Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey, and Enterproid™, the leader in enabling Bring Your Own Device (BYOD) mobility, announced a partnership to introduce an innovative dual-persona solution to mobile devices in Turkey. The new offering, places Enterproid's popular Divide™ platform on all Turkcell MaxiPRO⁵Android smartphones, enabling business users to combine their work and personal lives on a single device. The commercial service for business users is offered by Corbuss Kurumsal Telekom Servis Hizmetleri A.S., a subsidiary of Turkcell.

Divide creates a separate and secure workspace on users' smartphones and tablets to help keep work and personal lives apart. This dual-persona design preserves the native device experience, secures corporate data, and ensures employee privacy. For enterprises, instead of having to control an entire device and maintain costly on-premise infrastructure, Divide provides IT administrators with a powerful, cloud-based console—Divide Manager—to manage the standardized workspace across a fleet of employee devices.  This unique solution enables mobile professionals to utilize their personal devices for work, while keeping sensitive corporate data securely within IT's control and personal data private to the individual.

"BYOD is a global movement and Turkcell is continuing to lead the market in offering innovative solutions," said Semih Inceday, General Manager at Turkcell Technology and the partnership's Executive Sponsor.   "We are proud to be bringing the advanced Divide technology into the Turkcell family of product offerings.  This will enrich the mobile experience of our business users and provide a platform for enterprises to build next-generation BYOD-based mobility strategies."

Divide comes with a suite of feature-rich business-class applications, including Email, Contacts and Calendar.  These applications preserve the same native device experience that users are accustomed to, while enabling enhanced enterprise-grade encryption and management capabilities.  In addition, the ready extensibility of the Divide platform enables the delivery of a broad range of unified communication and data services, including a virtual second business voice line, corporate directory integration, VPN integration and content management services.

"With this launch, Enterproid is excited to be part of another first in redefining business mobility.  Divide gives Turkcell customers the freedom, convenience and privacy to use a single device for both work and personal life and empowers IT with better tools to secure and manage data," said Andrew Toy, CEO of Enterproid. "By embedding Divide on the Turkcell MaxiPRO⁵ Android smartphone, Turkcell is changing the way business users and IT administrators think about mobile devices in the workplace."

About Turkcell  
Turkcell is the leading communications and technology company in Turkey, with 34.7 million subscribers and a market share of approximately 53% based on June 30, 2012 results. Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 65.8 million subscribers as of June 30, 2012. It has become one of the first among the global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers, e.g. 84 Mbps in the near future. Turkcell reported a TRY2.6 billion (US$1.4 billion) net revenue with total assets of TRY17.4 billion (US$9.6 billion) as of June 30, 2012. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr

About Enterproid, Inc.    
Enterproid helps organizations and individuals get the most out of mobile technology and corporate BYOD policies. The company's flagship Divide™ platform combines cloud-based management with advanced on-device technology that ensures enterprise security and control without compromising personal freedom and privacy. Founded by former mobile executives and engineers from Morgan Stanley, Enterproid is headquartered in New York, with offices in London and Hong Kong. Enterproid's investors include Comcast Ventures, Google Ventures, and Qualcomm Ventures. Learn more at www.divide.com, or follow on Twitter at@divide. Divide can be downloaded for free from GooglePlay and AppleAppStore.

SOURCE Enterproid