The industry's first and only platform built specifically for ad partners delivers unprecedented visibility and co-management capabilities with a singular view of campaign performance.
SEATTLE, Oct. 29, 2015 /PRNewswire/ -- Today, TUNE, the leading enterprise platform for mobile marketing released TUNE® Partner Center, the first-ever solution that fully connects ad partners to marketers. Serving as the go-to hub to manage and optimize campaign performance between marketers and ad partners, TUNE® Partner Center provides ad partners with the tools they need to quickly gauge campaign performance, troubleshoot technical issues, and more efficiently communicate results with marketers. With the TUNE® Partner Center, ad partners now have the ability to co-manage campaigns and connect with marketers through a convenient and simple platform. While marketers still have ultimate control of their data, TUNE® Partner Center makes it possible for ad partners to have visibility to their campaign results for better optimization.
Building products for the partners that power the ecosystem since 2009, TUNE understands the unique challenges facing ad partners and marketers on a daily basis. It's important for marketers to have the ability to collect accurate data, from view through tracking, to post-install data, to cost metrics so they can accurately calculate the lifetime value (LTV) of their users. In an effort to eliminate the frustration and lack of visibility plaguing the industry, TUNE® Partner Center provides more transparency between ad partners and TUNE® Marketing Console marketers. The solution allows ad partners and marketers to more easily work together by referencing the same data. According to studies by TUNE, the TUNE® Partner Center is shown to enhance communication and decrease time spent on technical troubleshooting by 30 percent.
"We're very excited to launch TUNE® Partner Center to connect the mobile advertising ecosystem by enabling ad partners to work more seamlessly with marketers," said Cameron Stewart, General Manager of TUNE. "I truly believe this product is some of the best technical work TUNE has developed and is the foundation for the future of marketing technology. We recognized a need early on for ad partners to have direct access to their marketers' campaigns. TUNE® Partner Center helps integrated partners reduce troubleshooting, save time, and decrease friction associated with their TUNE® Marketing Console marketers' campaigns. As the industry's leader, it's our responsibility to build solutions that make it easier for everyone involved in mobile marketing campaigns. The release of TUNE® Partner Center is only the beginning; continued innovation for the benefit of ad partners and marketers is TUNE's primary objective."
Originally launched in 2013 in alpha, the platform saw exponential growth in usage as the number of integrated partners continued to grow. Currently, out of TUNE's 813 integrated ad partners, 631 of them leverage TUNE® Partner Center to aid productivity. This momentum signaled huge industry demand for a solution to issues experienced by ad partners co-managing campaigns with marketers.
"TUNE created a great piece of technology with TUNE® Partner Center," said Yevgeny Peres, Vice President of Growth at Supersonic. "It has solved the issues many partners experience, and TUNE has accomplished this in a simple way. We use the platform daily and are impressed with how it enables us to see performance metrics in real time—just as the marketers we're working with see them. Not only does TUNE® Partner Center help us feel more connected with marketers, it saves us time by greatly reducing technical troubleshooting. It's important to have every advantage you can in this industry, and TUNE Partner Center has proved to be an extremely useful asset to our business."
With the mission of making mobile marketing better for everyone, TUNE® Partner Center brings together ad partners and marketers through a seamless working experience. The TUNE® Partner Center is available at no cost for integrated ad partners. To learn more, visit: www.tune.com/partner-center/
About TUNE
TUNE, www.tune.com, is the leading enterprise SaaS for marketers and their partners to measure results on mobile. Supporting more than 25 percent of the top 100 highest-grossing apps in iTunes and Google Play today, TUNE brings together measurement and attribution across paid, owned and earned media into one TUNE® Marketing Console. Headquartered in Seattle, Washington with over 300 employees in eight offices worldwide, TUNE is the most widely adopted solution to measure mobile marketing performance and is trusted by brands such as Expedia, Sephora, Trulia, Alaska Airlines, EA, DraftKings, and more.
For more information, visit www.tune.com or follow us on Twitter, Facebook, LinkedIn, Google+, and Instagram.
About TUNE® Partner Center
TUNE® Partner Center is the first and only solution to fully connect the mobile ecosystem. The platform serves as the go-to hub to manage and optimize campaign performance between TUNE® Marketing Console marketers and ad partners. TUNE® Partner Center provides ad partners with the tools they need to quickly gauge campaign performance, troubleshoot technical issues, configure their TUNE® Marketing Console integration, and more efficiently communicate results with marketers.
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