Tulip and Google Cloud Collaborate to Provide Machine Learning Solutions for Enterprise Retailers

Solutions leverage Google Cloud Platform, BigQuery, and Machine Learning Engine to improve store operations and uncover new sales opportunities

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Tulip

Jan 08, 2019, 08:00 ET

TORONTO, Jan. 8, 2019 /PRNewswire/ -- Tulip, the mobile platform for retail stores and leader in clienteling and store associate mobility solutions, today announced a partnership with Google Cloud to improve store performance and sales associate effectiveness using Google Cloud's machine learning and analytics. By analyzing data from Tulip's in-store mobile applications, retailers will be able to use machine learning to uncover customer insights and sales opportunities. The new Tulip solution will make recommendations on when to connect with customers and how to engage with them with highly personal and relevant communications. This more intelligent and proactive engagement with customers will elevate the shopping experience, increase loyalty and drive sales for retailers.

"Tulip is about enabling conversations, connections, and personal friendships between real humans, in this case between store associates and shoppers," said Ali Asaria, Founder & CEO of Tulip. "Every day, Tulip collects millions of data points around omnichannel shopper behavior. By integrating Google's Machine Learning and Big Data products into our core platform, we're now able to use that data to provide intelligent insights and recommendations to our end users."

Key Google Cloud products Tulip will leverage include:

Google BigQuery for in-store retail analytics to identify trends and gain insights related to customer behavior, associate activity, store operations, and in-store sales.
Google Cloud Machine Learning Engine to build machine learning models and prediction services to drive behavioral recommendations for store associates and managers.
Google Kubernetes Engine for rapid application development, management of containers and easy deployment of applications and services.
Google Cloud Platform as the new foundation for Tulip's next generation retail platform for store associates to access products, manage customer information, and check out shoppers, and communicate with clients.

Tulip will be sharing their plans for what's to come in 2019 with retail colleagues at the upcoming NRF Big Show in New York. Pre-book an onsite meeting or demo of the Tulip solution by clicking this link www.tulip.com/nrf and visit Booth #4155 at NRF Expo.

About Tulip
Tulip is a mobile application provider focused on empowering workers in retail stores. Partnered with Apple, Tulip's mission is to harness the power of the world's most advanced mobile technology to deliver simple-to-use apps for store associates to look up products, manage customer information, check out shoppers, and communicate with clients. Leading retailers like Mulberry, David Yurman, Saks Fifth Avenue, Kate Spade, Coach, Michael Kors and Bonobos use Tulip in their stores to elevate the shopping experience, increase sales and improve customer service. For more information, visit www.tulip.com and follow @TulipRetail.